Job Description

DRINKING SAFARI Beverages

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B2B Channel Sales & Marketing Intern – Artisanal Beverages

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Location: Gurugram – Gwal Pahari

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Duration: 2 to 3 months (extendable based on performance)

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Stipend: ₹12,000 – ₹15,000 per month + Sales Incentives

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About Drinking Safari

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Drinking Safari is an experiential food and beverage brand that has expanded into the artisanal beverages space.

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With a focus on distinctive products, quality and a differentiated drinking experience, Drinking Safari is building a network of channel partners to take its beverage portfolio to consumers across relevant retail and hospitality outlets.

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The Opportunity

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We are looking for an energetic and commercially driven B2B Channel Sales & Marketing Intern to support the expansion of Drinking Safari’s artisanal beverage business.

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This is a hands-on sales role involving market mapping, prospecting, partner acquisition, product pitching and relationship management.

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The intern will work closely with the team to identify and onboard suitable distributors, retailers, restaurants, cafés, bars, hotels and other relevant channel partners.

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This is an ideal opportunity for someone who wants to build practical experience in FMCG / F&B; sales, distribution, channel development and brand marketing.

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Key Responsibilities

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Channel Sales & Business Development

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• Identify and map potential channel partners across Gurugram and the wider NCR market

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• Build a database of distributors, wholesalers, retailers, restaurants, cafés, bars, hotels and other relevant outlets

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• Conduct outbound calling, WhatsApp and email outreach to prospective channel partners

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• Schedule meetings and product presentations with prospective partners

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• Present Drinking Safari’s artisanal beverage portfolio and communicate product differentiation, commercial proposition and brand story

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• Assist in negotiating commercial discussions and onboarding new channel partners

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• Follow up consistently with prospects to convert leads into active accounts

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• Maintain a structured pipeline of prospects, meetings, follow-ups and conversions

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Market Development

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• Identify high-potential neighbourhoods, markets and outlet clusters for product distribution

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• Research competing beverage brands, pricing, product positioning and distribution strategies

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• Identify gaps and opportunities within the local artisanal beverage market

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• Track new outlets, restaurants, cafés, bars, hotels and retail formats entering the market

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• Gather market intelligence and customer feedback to support sales and distribution strategy

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Channel Partner Management

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• Maintain regular communication with existing channel partners

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• Track orders, repeat purchases and partner requirements

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• Support the team in ensuring product availability and visibility at partner outlets

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• Identify opportunities for increasing SKU penetration and repeat orders

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• Build strong relationships with outlet owners, purchase managers, distributors and decision-makers

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Sales & Marketing Support

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• Support sampling and product-presentation initiatives for prospective partners

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• Assist in developing channel-specific sales and marketing collateral

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• Coordinate with the brand/content team on partner-focused marketing campaigns

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• Identify opportunities for in-store, outlet-level and partner-led promotions

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• Support activation of new channel partners and help create visibility for the brand at point of sale

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Sales Reporting & Analytics

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• Maintain an updated sales pipeline and channel partner database

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• Track leads generated, meetings conducted, partners onboarded and orders converted

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• Prepare weekly sales and market development reports

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• Analyse conversion rates and identify the most productive acquisition channels

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• Provide regular feedback on market response, pricing, competition and customer preferences

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What Success Looks Like

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• Consistent generation of qualified B2B leads

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• New channel partners identified and onboarded

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• Growth in the number of active outlets carrying Drinking Safari products

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• Increased order conversion and repeat business

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• Strong pipeline of distributors and retail / hospitality partners

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• Actionable market intelligence on the artisanal beverage category

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• Measurable contribution towards expanding Drinking Safari’s distribution footprint

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Ideal Profile

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• Energetic, confident and highly proactive

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• Strong communication and relationship-building skills

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• Comfortable with B2B sales, cold calling and field sales

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• Willing to travel locally across Gurugram / Delhi NCR for meetings and market visits

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• Commercially driven with a strong follow-up orientation

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• Interest in F&B;, FMCG, beverages, consumer brands or startups

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• Valuable understanding of basic sales concepts and lead generation

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• Comfortable using Excel / Google Sheets, WhatsApp and basic CRM or sales tools

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• Prior exposure to sales, business development, FMCG, F&B; or channel sales is an advantage

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What You Will Get

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• Hands-on experience in B2B sales and channel development

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• Exposure to building a consumer beverage brand from an early stage

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• Practical experience in distribution, retail and hospitality sales

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• Direct exposure to distributors, retailers, restaurants, cafés, bars and other trade partners

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• Opportunity to work closely with the founders and commercial team

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📌 Sales Intern (Gurugram)
🏢 Drinking Safari
📍 Gurugram