Job Description

Lead Gen Executive n

Location: Delhi / Remote-friendly

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Compensation: Base + Commission

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Type: Full time

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About the role n

4th Column is looking for a Lead Gen Executive to help us build a stronger pipeline of brands we want to work with.

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This isn't a role for someone who wants to send a hundred generic messages and call it outreach. We’re looking for someone who can identify the right prospects, start relevant conversations and turn interest into qualified opportunities.

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What you’ll do n

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- Own lead generation and outreach end-to-end
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- Research and identify relevant D2C and lifestyle brands
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- Build and maintain a healthy sales pipeline
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- Reach out to decision-makers through relevant channels
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- Book qualified discovery calls
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- Follow up and nurture prospects
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- Help move cold leads towards signed briefs
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What we’re looking for n

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- Strong communication and outreach skills
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- Experience in lead generation, business development or B2B sales
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- Ability to research, qualify and engage prospects
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- Comfortable with follow-ups and pipeline management
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- Agency or B2B business development experience is a plus
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- Self-driven, persistent and commercially sharp
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- Allergic to fluff. Hungry for results.
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What you get n

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- Base salary + performance-based commission
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- Remote-friendly working setup
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- Opportunity to work with a growing creative agency
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- Ownership of the pipeline and direct impact on business growth
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If you know how to find the right doors and aren't afraid to knock, follow up and open them, we'd like to hear from you.

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To apply: Send your CV and a short introduction to [email protected]

📌 Lead Generation Executive (New Delhi)
🏢 The 4th Column
📍 New Delhi