Job Description

Public Relations Senior Executive

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Job Description

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Reports To: Group Head

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Top 5 things you will do in your role:

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1. Media Relations & Outreach

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- Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
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- Build and maintain solid relationships with media contacts.
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- Assist in media outreach for press releases, interviews, features, and story placements.
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- Track media opportunities and ensure timely follow-ups.
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2. Content Development & Documentation

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- Support in creating client presentations and internal documents.
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- Ensure all communication materials are accurate, timely, and aligned with brand messaging.
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- Draft press releases, media pitches, briefing notes, reports, agendas, and other communication materials.
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3. Client Servicing & Execution

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- Support day-to-day management of client accounts and deliverables.
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- Coordinate with internal teams to execute campaigns, events, and communication plans.
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- Ensure timelines are met and deliverables are executed efficiently.
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- Assist in managing client requests and maintaining smooth communication.
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4. Campaign Coordination & Reporting

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- Monitor campaign performance and maintain coverage trackers.
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- Prepare media monitoring reports, campaign summaries, and competitive analysis reports.
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- Assist in planning and executing PR campaigns, launches, media events, and activations.
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5. Industry Awareness & Professional Development

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- Proactively identify relevant opportunities for clients.
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- Demonstrate curiosity, willingness to learn, and adaptability in a fast-paced agency environment.
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- Stay updated on media trends, industry news, and client sectors.
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Top 5 things you need to have for this role:

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- 3+ years of experience in PR, communications, media relations, or a similar role.
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- Strong written and verbal communication skills.
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- Ability to manage multiple tasks and work in a deadline-driven environment.
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- Solid interpersonal skills and ability to work collaboratively across teams.
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- A proactive attitude with eagerness to learn and grow in the PR industry.
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📌 Senior Public Relations Executive (Mumbai)
🏢 MSL India
📍 Mumbai