Company Description Goodhand is a Jaipur-based clothing label that creates apparel using Indian handicrafts, with a special focus on traditional block-printing rooted in the city’s rich heritage. The brand designs contemporary silhouettes that highlight classic textiles while providing year-round employment to artisans, helping sustain both the craft and their livelihoods. Goodhand is committed to offering affordable, versatile pieces that transition easily across different settings and occasions. The label prioritizes utility and comfort in its designs, making garments that are practical, wearable, and thoughtfully crafted.
Role Description The Social Media Manager will be responsible for managing Goodhand’s presence across social media platforms, ensuring consistent brand storytelling and engagement. Day-to-day tasks include planning and executing social media campaigns, creating and scheduling posts, optimizing content for reach and engagement, and responding to comments and messages in a timely and professional manner. The role involves collaborating with the design and marketing teams to develop content strategies that highlight artisans, new collections, and the brand’s values. The Social Media Manager will also monitor analytics,



report on performance, and recommend improvements based on audience insights and trends in fashion and handicrafts. The role also involves creating influencer partnerships to enhance the brand's visibility across Instagram. This is a full-time, in office role based in Jaipur.
Qualifications
Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts.
Ability to develop and execute effective Content Strategy aligned with brand goals and audience preferences.
Excellent Communication and Writing skills for creating clear, engaging, and inclusive social media content.
Proficiency with social media analytics tools and basic understanding of digital marketing metrics.
Creativity and visual awareness, with an eye for aesthetics relevant to fashion and handcrafted textiles.
Ability to work on-site in Jaipur, collaborate with cross-functional teams, and manage deadlines.
Prior experience in fashion, lifestyle, or handicraft-focused brands is an advantage.
Relevant education or training in marketing, communications, media, or a related field is preferred.

📌 Social Media Manager (Jaipur)
🏢 Goodhand
📍 Jaipur