Job Description:

We are looking for an experienced and result-oriented Area Sales Manager (ASM) to manage and grow our FMCG business in the Food & Beverages segment. The candidate must have robust experience in General Trade (GT) and field sales operations.

The role involves handling distributor networks, driving secondary sales, and ensuring solid market coverage and brand presence.

Key Responsibilities:
Achieve sales targets for assigned territory (Primary & Secondary Sales)
Manage and develop distributor, super stockist, and retailer network
Ensure product availability, visibility, and market penetration
Handle General Trade (GT) channel effectively
Conduct regular market visits and monitor field sales activities
Develop and guide Sales Officers / Sales Representatives
Monitor competitor activities and market trends
Implement company schemes,



promotions, and trade offers
Ensure timely collection of payments and credit control
Prepare daily/weekly sales reports and MIS updates

Requirements:
Minimum 6–7 years experience in FMCG Food & Beverages industry
Strong knowledge of General Trade (GT)
Experience in distributor and retail handling
Positive communication and negotiation skills
Strong field sales experience
Ability to manage sales team and achieve targets
Graduate (preferred)

Salary:
As per industry standards (based on experience)
Incentives + Travel Allowance (TA/DA)

Pay: ₹50,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Area Sales Manager Goa
🏢 Euro India Fresh Foods
📍 Goa