Bschool Bridge is looking for a performance-driven Digital Marketing Manager who can independently manage and optimize the company’s complete digital marketing activities, with a strong focus on Google Ads, Meta Ads, SEO, and lead generation.

Key Responsibilities
Plan, execute, and manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and remarketing.
Manage and optimize Meta Ads campaigns on Facebook and Instagram.
Develop performance marketing strategies to generate high-quality leads and admissions inquiries.
Handle complete SEO activities, including:
Keyword research
On-page and technical SEO
Off-page SEO and link building
Local SEO
Content optimization
Organic traffic and ranking improvement
Monitor website performance through Google Analytics 4, Google Search Console, and Google Tag Manager.
Set up and monitor conversion tracking, pixels, events, UTM parameters, and lead tracking.
Conduct regular keyword, competitor, audience, and campaign research.
Create landing-page and funnel recommendations to improve conversion rates and CPL.
Analyze campaign performance and prepare regular reports covering leads, CPL, CTR, CPC, conversions, ROAS, and ROI.
Manage digital marketing budgets and optimize spending for maximum ROI.
Coordinate with the content, design,



admissions, and sales teams for campaign execution.
Stay updated with changes in Google Ads, Meta Ads, SEO algorithms, and digital marketing trends.

Required Skills
Strong hands-on experience with Google Ads & Meta Ads.
Positive knowledge of SEO and Google Search Console.
Experience with Google Analytics 4 and Google Tag Manager.
Solid understanding of lead-generation campaigns and conversion funnels.
Ability to analyze data and make performance-based decisions.
Knowledge of landing pages, remarketing, audience targeting, and A/B testing.
Positive communication and reporting skills.
Ability to independently manage the end-to-end digital marketing function.

Preferred Experience

Experience in education, higher education, EdTech, coaching, admissions, or lead-generation businesses will be an advantage.

Key Performance Indicators (KPIs)
Quality and volume of leads generated
Cost Per Lead (CPL)
Conversion Rate
Google & Meta campaign performance
Organic traffic and keyword rankings
Return on Ad Spend (ROAS)
Overall digital marketing ROI

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:
Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Manager Patna (India)
🏢 Bschool Bridge
📍 India