Key Roles & Responsibilities

Doctor & Referral Network Management
Develop, strengthen, and maintain a robust network of referring doctors, clinics, diagnostic centers, and hospitals within the assigned territory.
Conduct daily field visits to doctors, corporate houses, and healthcare stakeholders to promote hospital services and specialties.
Ensure timely delivery and audit of referral kits to all empaneled and active referees.
Maintain accurate records of doctor visits, referrals, and follow-ups.

TPA & Insurance Coordination
Coordinate with TPAs and insurance companies for empanelment, renewals, and relationship management.
Act as a single point of contact to intervene, coordinate, and resolve TPA/insurance-related queries or issues in coordination with internal billing and front office teams.
Ensure smooth communication between TPAs, doctors, and hospital departments.

Marketing & Patient Footfall Enhancement
Focus on increasing walk-ins and overall patient footfall through referral channels, outreach activities, and promotional initiatives.
Track referral trends and contribute inputs for improving conversion rates from referrals to admissions/consultations.
Support hospital branding initiatives and service promotions as per management guidelines.

Camps & Awareness Programs




Plan and conduct health camps in coordination with doctors, clinics, hospitals, chemists’ associations, and community groups.
Organize and execute public awareness programs at doctor hospitals/clinics and community locations on relevant health awareness days.
Ensure proper documentation, reporting, and post-camp follow-up for all outreach activities.

Team Management & Coordination
Manage, guide, and coordinate the activities of marketing executives/field staff assigned to the territory.
Allocate targets, monitor performance, and ensure timely execution of assigned marketing activities.
Conduct regular reviews and provide feedback to the team for continuous improvement.

Reporting & Compliance
Prepare and submit daily/weekly/monthly activity and performance reports to the reporting authority.
Ensure all marketing and referral activities comply with hospital policies, ethical standards, and applicable regulatory guidelines.
Perform any other duties as assigned by management from time to time in the interest of hospital operations.

Pay: ₹25,000.00 - ₹35,000.00 per month

Advantages:
Paid sick time
Provident Fund

Work Location: In person

📌 Senior Executive Marketing Kolhapur
🏢 Athaayu Urocare
📍 Kolhapur