Company: VMC Immigration Services

Department: Marketing

Location: Remote

Employment Type: Full-Time

Working Hours: 7:00 PM – 4:00 AM IST (aligned with Canadian business hours)

Experience: 2–5+ Years

Salary: ₹3.5 LPA – ₹5 LPA

About VMC Immigration Services

VMC Immigration Services is a Canada-based immigration consulting firm helping individuals, families, students, skilled professionals, and businesses achieve their Canadian immigration goals.

We provide professional guidance across a range of immigration pathways, including:

- Study Permits
- Work Permits
- Visitor Visas
- Permanent Residency
- Family Sponsorship
- Business Immigration Programs

We are committed to delivering a high-quality client experience through a combination of professional immigration services, technology, digital solutions, and efficient internal processes.

Our technology ecosystem includes custom-built applications, workflow automation, client portals, document management systems, and cloud-based business applications that support our global operations.

Joining VMC Immigration Services means becoming part of a growing, technology-driven organization where marketing, technology, and business operations work together to serve clients worldwide.

About the Role

We are looking for a Social Media & Lead Generation Specialist who can manage our organic social media presence while actively identifying, engaging, qualifying, and converting potential clients through social platforms and online communities.

This is a hands-on, results-driven role combining:

- Social media management
- Content creation
- Community engagement
- Organic prospecting
- Lead generation
- Lead qualification
- CRM management
- Prospect follow-up

The ideal candidate is not simply a social media content poster. You should be comfortable finding potential clients, participating in relevant conversations, initiating DMs, identifying buying signals, qualifying prospects, and generating genuine consultation opportunities.

Key Responsibilities
1. Social Media Management & Content Creation

- Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and relevant online communities.
- Develop social media posts, carousels, promotional creatives, reels, short-form videos, blogs, captions, and video scripts.
- Create basic visual content using Canva, Figma, or similar tools.
- Maintain a consistent content calendar and posting schedule.
- Ensure all content aligns with VMC's brand, services, messaging, and professional standards.
- Repurpose existing content into multiple formats suitable for different platforms.
- Monitor social media trends, platform updates, audience behavior, and algorithm changes.
- Continuously test and improve content formats to increase reach, engagement, and lead generation.

2. Organic Lead Generation & Prospecting

- Proactively identify potential immigration clients through social media platforms, online communities, forums, expat groups, comments, discussions, and relevant hashtags.
- Monitor conversations where individuals are actively seeking immigration information, advice, or professional assistance.
- Identify prospects based on relevant buying signals, intent, profile, and requirements.
- Engage with potential prospects through helpful, professional, and genuine conversations.
- Initiate and manage DM conversations with qualified prospects using approved communication guidelines.




- Ask appropriate initial questions to understand a prospect's requirements and level of interest.
- Convert relevant social media interactions into consultation inquiries and qualified leads.
- Follow up with prospects and ensure high-intent leads are promptly transferred to the appropriate sales or immigration consulting team.

3. Community Management & Engagement

- Actively participate in relevant Reddit communities, Quora, Facebook groups, LinkedIn communities, expat groups, and industry forums.
- Identify relevant discussions where VMC can provide useful information.
- Respond to questions and contribute valuable, informative content to build trust and brand awareness.
- Share relevant educational content where appropriate and in compliance with community and platform rules.
- Monitor comments, direct messages, mentions, questions, and discussions across platforms.
- Respond to relevant inquiries in a timely and professional manner.
- Build relationships with online communities rather than relying on promotional or spam-based activity.

4. Lead Qualification & CRM Management

- Conduct initial conversations with prospects to understand their requirements and determine whether they may be suitable for a consultation.
- Ask basic screening questions relating to the prospect's profile, immigration objective, requirements, and timeline.
- Identify high-intent prospects and prioritize follow-up accordingly.
- Accurately record leads, conversations, source platforms, prospect information, and follow-up actions in the CRM.
- Maintain an organized pipeline of social-generated leads.
- Ensure leads are properly categorized and assigned to the appropriate team.
- Coordinate with the sales and immigration consulting teams regarding qualified leads.
- Track the journey from:

Social Interaction → Prospect → Inquiry → Qualified Lead → Consultation

5. Campaigns, Webinars & Live Engagement

- Assist with webinars, live sessions, Q&As;, information sessions, and other online events.
- Promote events across relevant social media channels and online communities.
- Monitor live comments, questions, and interactions during events.
- Identify high-intent prospects during live sessions and ensure appropriate follow-up.
- Support promotional campaigns designed to generate organic inquiries.
- Assist with campaign planning, content distribution, and post-campaign follow-up.

Key Skills & Qualifications
Required

- 2+ years of experience in social media management, organic lead generation, community management, digital marketing, or a similar role.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, Reddit, Quora, and online communities.
- Excellent written English and strong conversational communication skills.
- Comfortable initiating conversations through DMs and online outreach.
- Strong understanding of organic social media growth and content distribution.
- Ability to identify buying signals, intent, and potential prospects from online conversations.




- Experience creating content using Canva or similar tools.
- Basic video editing and short-form content creation skills.
- Familiarity with social media scheduling tools such as Buffer, Hootsuite, Later, or similar platforms.
- Basic understanding of CRM systems and lead tracking.
- Strong organizational and time-management skills.
- Highly proactive, responsive, and self-motivated.
- Comfortable working independently in a remote environment.
- Target-driven with a solid focus on qualified leads and business opportunities—not just likes and engagement.

Preferred

- Experience working with immigration, education, recruitment, real estate, financial services, or other professional services.
- Experience generating leads through Reddit, Quora, Facebook Groups, LinkedIn, or online communities.
- Experience handling inbound inquiries and converting conversations into consultations or sales opportunities.
- Familiarity with analytics and social media reporting tools.
- Experience working with international or North American audiences.

Key Performance Indicators (KPIs)

Success in this role will be measured through a combination of activity, engagement, lead generation, and conversion.

Key areas include:

- Consistent and high-quality social media content publishing.
- Growth of organic reach and meaningful engagement.
- Active participation in relevant online communities.
- Number of relevant prospects identified.
- Number of meaningful prospect conversations initiated.
- Number of qualified leads generated.
- Number of consultation inquiries generated.
- Lead-to-consultation conversion.
- Timely follow-up and accurate CRM updates.
- Quality and relevance of leads handed over to the sales/consulting team.

The primary objective is to generate genuine business opportunities through organic social media—not simply increase follower count or engagement metrics.

Working Style & Expectations

The successful candidate should be:

- Proactive – actively looking for opportunities rather than waiting for leads.
- Results-oriented – focused on qualified leads and consultations.
- Creative – able to develop engaging and platform-specific content.
- Conversational – comfortable starting and maintaining online conversations.
- Analytical – able to understand what content and outreach generates results.
- Organized – capable of managing multiple platforms, conversations, and follow-ups.
- Responsive – able to respond to prospects and inquiries promptly.
- Professional – represents VMC Immigration Services appropriately across all platforms.

Important – This Is Not a Traditional Social Media Role

This position is not purely a social media posting or content creation role.

We are looking for someone who can:

Create Content + Engage Communities + Find Prospects + Start Conversations + Qualify Leads + Generate Consultations

If you enjoy combining social media marketing, community engagement, proactive prospecting, and lead generation, this role is for you.

What We Offer

- Full-time remote opportunity.
- Opportunity to work with a Canada-based organization.
- Exposure to international clients and markets.
- Opportunity to work across multiple social media platforms and digital channels.
- Performance-driven environment with opportunities to grow with the organization.
- Collaborative and technology-driven work environment.

Only shortlisted candidates will be contacted for further evaluation.

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