Key Responsibilities
Paid Advertising (PPC): Design, manage, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn to increase conversions.
Search Engine Optimization (SEO): Perform keyword research, technical site audits, and on-page optimization to grow organic search traffic.
Content & Social Media: Draft and schedule compelling ad copy, social posts, and landing page content tailored to target audiences.
Email Marketing: Build segmented email campaigns, automated drip sequences, and newsletters using marketing automation tools.
Analytics & Reporting: Track key performance indicators (KPIs) via Google Analytics 4, monitor user journeys, and deliver weekly/monthly performance reports.
A/B Testing & Optimization: Continuously test ad creative, landing pages, and email subject lines to improve conversion rates.

Requirements & Qualifications
Education: Bachelor’s degree in Marketing,



Business, Communications, or a related field.
Experience: 2–4 years of proven experience in a digital marketing or growth-focused role.
Technical Skills: Proficiency in Google Analytics 4, Google Ads, Meta Business Suite, email automation tools (e.g., Mailchimp, HubSpot), and SEO software (e.g., SEMrush, Ahrefs).
Soft Skills: Robust analytical capabilities, written communication, project management, and creative problem-solving skills.
Preferred Certifications: Google Ads Certification, Google Analytics (GA4) Certification, or HubSpot Inbound Marketing Certification.

Pay: ₹10,078.73 - ₹40,980.49 per month

License/Certification:
Fundamentals of digital marketing (Required)

Work Location: In person

📌 Digital Marketing Specialist Piplod
🏢 THE ADVISORS EDUCATION AND IMMIGRATION SERVICE
📍 Piplod