Job Description
Drive advertisement revenue from retail and local advertisers through effective customer acquisition, retention, and cross-selling strategies
Identify and develop current business prospects by onboarding retail brands, MSMEs, and regional advertisers to maximize revenue
Generate incremental revenue by selling premium ad inventory, high-impact formats, sponsorships, and special retail-led properties
Expand and strengthen the active base of retail advertisers on ZEE channels and platforms ahead of competition
Design customized sales pitches and media solutions aligned with each retailer s business objectives, budgets, and target markets
Provide consultative, solution-based selling by recommending the right channels, ad placements, and campaign formats




Conduct pricing discussions and negotiations with clients and agencies to ensure deal closure and optimal revenue realization
Track market trends, local retail insights, seasonality, and competitor activity to support selling strategies and business growth
Build and maintain solid relationships with retail clients, brand owners, and agency stakeholders to ensure repeat business
Collaborate with internal teams (Programming, Ad Operations, Finance, Marketing) to ensure smooth execution and timely closure of campaigns

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📌 Senior Manager Retail Sales Pune (India)
🏢 Zee Entertainment Enterprises
📍 India