MBA with 3 to 6 years of experience into Media / Non media background.
Lead - Brand Management
Band: IC
Pay grade: IC2/ IC3
Key Responsibilities
Key Activities
Brand Planning and Brand Management
Conceptualising the brand strategy for the brand/shows and implementing the same in conjunction with the Brand Lead
Implement all the ATL and BTL activities in order to showcase every property on air to the consumer, advertiser and trade
Support the Group Head with high quality, timely marketing inputs and implement tactical plans / programs to maximize the value of the brands through launch, growth & sustenance phase
Steering key strategic interventions in regions aimed at driving business objectives
Execution
Managing conversations with the agency and briefing them on the campaign and communication plan
Vendor selection
Preparing a brief for the programming and presentation team
Provide constant support to the Sales team by trade marketing support and product integrations
Budget allocation & cost effectiveness
Ensure cost savings and increasing perception by maximizing alliances and partnerships
Strike alliances and barter deals to ensure maximum touch points with the consumer
Allocating the budget with accordance to the Brand Lead
MBA with 3 to 6 years of experience into Media / Non media background.
Lead - Brand Management
Band: IC
Pay grade: IC2/ IC3
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Manager Marketing Bengaluru (India)
🏢 Zee Entertainment Enterprises
📍 India
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