Job Description

Overview

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Role: Senior Manager – Paid Media (Performance)
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Experience: 3–5 Years
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Location: India
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Working Hours: Starting at 10:00 AM for 8.5 hours / 12:00 PM for 8.5 hours
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Collaborate closely with the India Account Lead and Planning Manager to develop and execute performance marketing campaigns.
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Paid Media Strategy

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Develop integrated paid media strategies aligned with client business and marketing objectives.
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Create performance marketing plans across platforms such as Google Ads, Meta, LinkedIn, and other paid media channels.
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Define audience strategies, campaign structures, bidding approaches, and budget allocation.
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Identify growth prospects through testing, automation, and audience expansion.
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Campaign Management

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Plan, launch, monitor, and optimize Paid Search and Paid Social campaigns.
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Continuously improve campaign performance metrics including ROAS, CPA, CPL, CAC, CTR,



and conversion rates.
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Manage campaign budgets, pacing, forecasting, and spend reconciliation.
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Conduct A/B testing for creatives, ad copies, audiences, landing pages, and bidding strategies.
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Performance Analytics

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Analyze campaign performance using GA4, platform dashboards, Looker Studio, and reporting tools.
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Prepare weekly, monthly, and quarterly performance reports with actionable insights.
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Monitor attribution, conversion tracking, pixels, tags, and event implementation.
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Recommend optimization opportunities based on data analysis and business goals.
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Client Management

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Support campaigns during performance reviews (weekly, quarterly, half-yearly, etc.).
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Understand client KPIs and proactively recommend real-time optimization opportunities.
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📌 Senior Manager Paid Media Mumbai
🏢 dentsu India
📍 Mumbai