SEO Associate Department: Marketing & Growth Location: Mumbai (Work from Office) Employment Type: Full-Time Experience Level: 1-3 Years About the Role We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business. This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate fast. Key Responsibilities Core SEO Execution Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization Manage and maintain XML sitemaps, robots.Txt, redirects, and structured data implementation Collaborate with content and design teams to optimize existing pages and new content for search performance Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog Backlinking & Off-Page SEO Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR Identify and prioritize link prospects based on domain authority, relevance, and topical fit Run outreach at scale (email sequences, follow-ups, relationship management with publishers/bloggers) Audit backlink profile regularly - disavow toxic/spammy links, track referring domain growth, benchmark against competitors Explore and secure link/mention opportunities via partnerships, sponsorships, and collaborations Community & Forum Visibility (Reddit, Quora) Build and execute a presence strategy on Reddit and Quora to drive organic visibility, brand mentions,



and referral traffic Identify high-intent subreddits/Quora spaces relevant to the business and engage authentically (not spammy self-promotion) Answer relevant questions, seed discussions, and monitor brand/competitor mentions across these platforms Treat Reddit/Quora content as a visibility channel for both traditional SEO (these platforms rank heavily in SERPs) and AI/answer engines (LLMs frequently cite Reddit and Quora threads) AI Adoption & Modern Search Tactics Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity, SEO-specific AI tools) to speed up research, content briefs, topic clustering, and reporting Build repeatable AI-assisted workflows for content optimization, competitor analysis, and technical audits Stay updated on how Google's AI Overviews, SGE, and algorithm updates impact organic visibility AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) Optimize content to appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces Structure content for extractability - clear answers, structured data, FAQ schema, concise definitions, and citation-worthy formatting Track brand visibility and citations within AI/answer engines, not just traditional SERPs Experiment with content formats (structured Q&A;, comparison tables, entity-rich content) that perform well in generative search results Partner with content teams to build an AI-search-ready content framework across the website ASO (App Store Optimization) - Secondary Scope Optimize app store listings (Apple App Store, Google Play) - title, keywords, description, screenshots, and ratings/reviews strategy - if the business has a mobile app Track keyword rankings and conversion rate (impressions to installs) within app stores Apply relevant SEO principles (keyword research, competitor analysis, iterative testing) to app store visibility Reporting & Collaboration Prepare weekly/monthly performance reports covering traditional SEO KPIs, backlink growth, Reddit/Quora visibility,



ASO performance (if applicable), and emerging AEO/GEO visibility metrics Work closely with content writers, developers, and paid media teams to ensure SEO is embedded across the funnel Flag technical or content issues proactively and drive them to resolution Requirements 1-3 years of hands-on SEO experience (agency or in-house) - this is a core requirement, not a nice-to-have Strong working knowledge of on-page, technical, and off-page SEO fundamentals, including hands-on backlink building and outreach Familiarity with SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar Experience running or contributing to link-building/outreach campaigns Comfort engaging on Reddit/Quora for visibility - understands community norms and how to avoid coming across as spam Practical experience using AI tools to support SEO workflows (content briefs, research, audits, reporting) Working understanding of AEO/GEO concepts and how generative AI is changing search behavior Basic understanding of HTML/CSS and how it impacts SEO implementation Strong bias for execution - comfortable moving from analysis to implementation quickly Positive written communication skills for content collaboration, outreach, and reporting Good to Have Experience with schema markup (JSON-LD) implementation Exposure to CMS platforms (WordPress, Webflow, Shopify, etc.) Basic exposure to ASO tools/practices (App Store Connect, Google Play Console, App Radar, etc.) Basic understanding of prompt engineering for AI-search optimization Prior experience tracking brand mentions/citations in AI chatbots or answer engines What Success Looks Like in This Role Consistent, measurable improvement in organic keyword rankings and search visibility Growth in quality organic traffic - engaged sessions, low bounce rate, and higher on-site conversions, not just raw traffic volume Increased content visibility/citations within AI Overviews and answer engines Faster turnaround on SEO implementation (technical fixes, on-page updates, content optimization) A well-documented, repeatable SEO + AI-search workflow that scales with the team Why Join Us Work at the intersection of traditional SEO and the next wave of AI-driven search High ownership role with direct impact on organic growth Opportunity to build and shape AEO/GEO practices early, ahead of most of the industry

📌 Seo Associate (Maharashtra)
🏢 Truemeds
📍 Maharashtra