The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery. Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting on ongoing client activities Formulation of television reports on monthly basis Mapping of Competitors activity and Category study Assisting in releasing the campaign,



making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop Presenting the Pre & Post Campaign Analysis in the form of a Deck Work on new business development/ Pitch process Evaluating the Plan on BARC and carrying out day to day data crunching for the clients Knowledge of BARC, MPA & TGI Softwares is must. Previous experience & Industry background 4+ years in media planning Media Agency, Trading desk Qualifications & Languages Master s degree in Business, Marketing, Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building team-oriented relationships Media planning and media buying Mx champion (Connection, Context, Content) Strong negotiation skills Programmatic Data processing & management Marketing strategy Technical skills Tools ( i.E. BARC/ YUMIIRM/MAP) Operational performance management tools (Pilot, IOMT) Advertising technologies ( i.E. ad servers, ad platforms )

📌 Senior Media Planner (Gurugram)
🏢 Havas Media
📍 Gurugram