Job Description – Vice President (VP) Sales, FMCG Company | Prayagraj

Position: Vice President – Sales

Location: Prayagraj, Uttar Pradesh

Experience: 12–20 Years

Employment Type: Full-Time | On-Site

Industry: FMCG / Consumer Goods/Commodity Business

Salary: Up to ₹1,50,000 per month + Performance Incentives+ other benefits

About the Role

We are looking for a strong, business-driven VP Sales with extensive experience in FMCG and commodity businesses, particularly in categories such as soap, edible oil, rice, packaged foods, or similar fast-moving consumer products.

The ideal candidate should be a hardcore sales and business professional with a proven track record of building distribution networks, developing markets, managing large sales teams, and delivering consistent revenue growth.

As the Vice President – Sales, you will play a key role in developing the sales strategy, expanding the distributor and retailer network, entering new markets, strengthening existing business, and building a strong sales team.

This is a hands-on leadership role. We are looking for someone who understands the realities of the FMCG market—not just from reports and presentations, but from actual experience in the field. The right person should be comfortable working with distributors, dealers, wholesalers, retailers, sales teams, and key customers while also working closely with the management on long-term business growth.

The ideal candidate should have strong experience in FMCG and/or commodity Businesses, with hands-on exposure to one or more of the following product categories: Soap / Personal Care Products, Rice / Food Grains, and Edible Oil. Candidates with a strong understanding of the Uttar Pradesh (Eastern UP) FMCG market and existing market relationships will be preferred.

Key Responsibilities

Sales & Business Growth

Take overall ownership of the company’s sales and revenue targets.

Develop practical sales strategies to achieve monthly, quarterly, and annual business goals.

Identify current markets, territories, customers, and business opportunities.

Drive both sales volume and revenue growth while maintaining healthy margins.

Regularly review sales performance and take corrective action wherever required.

Keep a close eye on competitor activity, pricing, market trends, and customer preferences.

Distribution & Market Expansion

Build and strengthen the company’s distributor, dealer, wholesaler, and retailer network.

Expand product availability and market coverage across Uttar Pradesh and other identified markets.

Develop solid and long-term relationships with distributors and channel partners.

Monitor distributor performance, stock levels, market coverage, and secondary sales.





Identify gaps in distribution and develop plans to improve product availability.

Explore opportunities in General Trade, Modern Trade, Institutional Sales, E-commerce, and other suitable channels.

Sales Team Leadership

Lead, motivate, and guide the complete sales team.

Set clear targets, KRAs, and KPIs for the sales team.

Regularly review individual and territory-wise performance.

Spend time with the field team and understand the actual challenges faced in the market.

Coach team members and help them improve their sales and market-development skills.

Work with management and HR to build the right sales team as the business expands.

Distributor & Channel Management

Develop a healthy and sustainable distributor network.

Understand distributor margins, schemes, credit terms, inventory, and working requirements.

Ensure proper implementation of company schemes and promotional activities.

Monitor primary and secondary sales and ensure healthy stock movement.

Maintain strong relationships with important distributors, retailers, and channel partners.

Ensure that market feedback is regularly communicated to management.

Market Development

Develop territory-wise plans for expanding the company’s presence.

Identify new towns, cities, territories, and customer segments.

Build relationships with important market players and key accounts.

Work closely with the team to increase numeric distribution, outlet coverage, visibility, and sales productivity.

Support new product launches and ensure proper market penetration.

Sales Planning & Reporting

Prepare realistic sales forecasts and business plans.

Review sales performance against targets and identify gaps.

Track primary sales, secondary sales, collections, distribution, and market coverage.

Present regular business updates and actionable insights to the management.

Use sales data to make practical decisions rather than relying only on assumptions.

Coordination with Management & Other Teams

Work closely with the management, marketing, finance, supply chain, and operations teams.

Provide market feedback on product demand, pricing, packaging, competition, and customer expectations.

Coordinate with finance to ensure proper collection and control of outstanding payments.

Coordinate with supply chain to ensure products are available as per market demand.

What We Are Looking For





Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

12–20 years of relevant FMCG sales experience.

Previous experience in a senior sales role such as VP Sales, National Sales Head, Zonal Sales Head, Regional Sales Head, or equivalent.

Strong experience in FMCG sales and distribution is essential.

Good understanding of General Trade and distributor-led business.

Experience in building and managing sales teams.

Strong understanding of distributor margins, trade schemes, market coverage, and secondary sales.

Proven ability to deliver sales growth and achieve challenging targets.

Solid communication, negotiation, leadership, and decision-making skills.

Willingness to travel extensively as required.

Preferred Industry Experience

Candidates from the following sectors will be preferred:

FMCG | Food & Beverages | Packaged Foods | Personal Care | Home Care | Consumer Products | Grocery | Retail Products

Key Skills

FMCG Sales | Distribution Management | General Trade | Channel Management | Business Development | Market Expansion | Distributor Management | Primary & Secondary Sales | Team Leadership | Revenue Growth | Sales Planning | Trade Schemes | Market Development | Sales Forecasting | Key Account Management

What Success Looks Like

The person joining this role will be expected to:

Grow the company’s overall sales and revenue.

Build a strong and dependable distributor network.

Expand the company into new markets and territories.

Improve product availability and retailer coverage.

Build and retain a capable sales team.

Improve primary and secondary sales.

Maintain healthy distributor relationships and collections.

Create a strong and sustainable FMCG sales operation.

Ideal Candidate

We are looking for someone ambitious, commercially minded, energetic, and hands-on. The ideal candidate should enjoy being in the market, meeting distributors and customers, understanding what is happening on the ground, and converting those insights into business opportunities.

Someone who has built markets, developed distribution networks, handled sales teams, and delivered growth in a competitive FMCG environment would be an excellent fit.

Strong knowledge of the Prayagraj and Uttar Pradesh markets, along with established distributor/channel relationships, will be an added advantage.

Compensation

Salary: Up to ₹1,50,000 per month, depending on experience, current compensation, and overall suitability.

Performance Incentives: Additional performance-based incentives may be offered based on company policy and achievement of agreed targets.

Location: Prayagraj, Uttar Pradesh

Candidates based in Prayagraj or those willing to relocate to Prayagraj are encouraged to apply.

📌 Vice President of Sales (India)
🏢 ZUNO CONSULTING SERVICES
📍 India