JOB DESCRIPTION – MARKETING MANAGER Fasteners Industry | B2B Sales & RFQ

Position: Marketing Manager / Senior Marketing Manager
Experience: 15+ Years
Industry: Fasteners / Automotive Components / Engineering Products
Department: Sales & Marketing
Location: Anekal -Plant2
Reporting To: Business Head / Director

Job Purpose

We are looking for an experienced Marketing Manager with 15+ years of experience in the Fasteners / Automotive Components / Engineering industry to drive B2B sales, business development, RFQ management, OEM/Tier-1 customer acquisition and revenue growth.

Key Responsibilities

- Develop and execute B2B sales and marketing strategies to achieve revenue and profitability targets.
- Develop recent business with OEMs, Tier-1/Tier-2 companies, industrial customers, distributors and export customers.
- Manage the complete RFQ process from enquiry receipt to quotation, negotiation and order conversion.
- Review customer drawings, specifications, BOMs, standards, volumes and commercial requirements.
- Coordinate with Engineering, Costing, Production, Quality, Purchase and PPC teams for technical and techno-commercial quotations.
- Prepare and negotiate pricing, tooling charges, payment terms, MOQ, packaging and delivery conditions.
- Develop and maintain strong relationships with Purchase, Sourcing, Engineering, Quality and Senior Management of key customers.
- Identify new market opportunities and increase business with existing customers through new products and cross-selling.
- Monitor competitors, market pricing, customer requirements and industry trends.
- Lead customer visits, negotiations, business reviews and new product development opportunities.
- Maintain RFQ,



sales pipeline, order book and customer-wise sales forecasts.
- Ensure timely follow-up on enquiries and improve RFQ-to-order conversion.
- Coordinate internally to ensure smooth execution from RFQ → Quotation → PO → Production → Dispatch → Payment.
- Prepare monthly/quarterly sales reports and present business performance to management.

Required Experience & Qualification

- 15+ years of proven experience in B2B Sales / Marketing / Business Development.
- Strong experience in Fasteners, Automotive Components, Precision Engineering or Industrial Products.
- Proven track record of handling OEM / Tier-1 / Tier-2 customers and RFQs.
- Strong knowledge of fasteners such as bolts, nuts, screws, washers and special/custom fasteners.
- Good understanding of customer drawings, specifications, costing and commercial negotiations.
- Bachelor's degree in Mechanical / Production / Engineering / Business Administration; MBA is an advantage.
- Strong communication, negotiation, presentation and relationship-management skills.
- Willingness to travel extensively for customer meetings and business development.

Key KPIs

Sales Revenue | New Business | RFQ Conversion | Customer Acquisition | Key Account Growth | Gross Margin | Order Book | Customer Retention | Collection Performance

Ideal Candidate

A result-oriented senior B2B sales professional with 15+ years of fastener/engineering-industry experience, strong OEM/Tier-1 relationships, excellent RFQ and commercial negotiation skills, and the ability to independently drive business development, customer acquisition and profitable sales growth.

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 MK Fasteners
📍 India