Chennai, Tamil Nadu
Job Summary
Task Description: Key Responsibilities
1. Solution Architecture & Design
Define end-to-end architecture for Salesforce Marketing and Sales ecosystems, including:
Sales Cloud, Account Engagement (Pardot), Marketing Cloud (if applicable)
Customer data flows, segmentation, and campaign orchestration
Design scalable, reusable, and modular solutions aligned to enterprise architecture standards
Ensure high performance, security, and data integrity across systems
2. Business & Stakeholder Alignment
Collaborate with business stakeholders (Marketing, Sales, CX teams) to:
Understand goals such as lead generation, conversion optimization, pipeline acceleration
Translate business objectives into solution blueprints with measurable KPIs
Provide architectural recommendations that maximize ROI (e.g., campaign efficiency, conversion uplift, cost optimization)
3. Salesforce Platform Expertise
Lead design across:
Lead lifecycle management (Lead MQL SQL Chance)
Campaign management & attribution models
Marketing automation journeys
Ensure best practices for:
Data model design (Contacts, Accounts, Campaigns, Custom Objects)
Data quality, deduplication, and governance
Role hierarchy, sharing, and security model
4. Integration & Data Architecture
Architect integrations with:
External systems (CDP, ERP, Web platforms)
APIs,
Key Responsibilities
Task Description: Key Responsibilities
1. Solution Architecture & Design
Define end-to-end architecture for Salesforce Marketing and Sales ecosystems, including:
Sales Cloud, Account Engagement (Pardot), Marketing Cloud (if applicable)
Customer data flows, segmentation, and campaign orchestration
Design scalable, reusable, and modular solutions aligned to enterprise architecture standards
Ensure high performance, security, and data integrity across systems
2. Business & Stakeholder Alignment
Collaborate with business stakeholders (Marketing, Sales, CX teams) to:
Understand goals such as lead generation, conversion optimization, pipeline acceleration
Translate business objectives into solution blueprints with measurable KPIs
Provide architectural recommendations that maximize ROI (e.g., campaign efficiency, conversion uplift, cost optimization)
3. Salesforce Platform Expertise
Lead design across:
Lead lifecycle management (Lead MQL SQL Opportunity)
Campaign management & attribution models
Marketing automation journeys
Ensure best practices for:
Data model design (Contacts, Accounts, Campaigns, Custom Objects)
Data quality, deduplication, and governance
Role hierarchy, sharing, and security model
4. Integration & Data Architecture
Architect integrations with:
External systems (CDP, ERP, Web platforms)
APIs,
Skill Requirements
Other Requirements
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📌 Technical Specialist (India)
🏢 HCLTech
📍 India