Job Description – Digital Marketing Trainee

Company: VSM Scholars
Position: Digital Marketing Trainee
Department: Digital Marketing & Training
Employment Type: Full-Time
Location: Meerut
Working Days: Monday to Saturday
Working Hours: 10:00 AM to 6:00 PM

About the Role

We are looking for a Digital Marketing Trainee who has a strong understanding of digital marketing concepts and can effectively teach and train students enrolled in our Digital Marketing course.

The candidate should be comfortable explaining concepts in a simple and practical manner, conducting live demonstrations, helping students with assignments and projects, and staying updated with current digital marketing practices.

The ideal candidate should have both theoretical knowledge and practical understanding of major digital marketing channels, analytics, advertising platforms, SEO, social media, branding, and marketing automation.

Key Responsibilities

- Teach students the complete fundamentals and practical aspects of Digital Marketing.
- Explain complex digital marketing concepts in a simple, structured, and easy-to-understand manner.
- Conduct practical sessions, live demonstrations, assignments, and project-based training.
- Guide students in implementing digital marketing strategies on real or practice projects.
- Evaluate student assignments, projects, and practical performance.
- Help students understand industry-oriented tools, platforms, and marketing strategies.
- Stay updated with the latest digital marketing trends, tools, advertising platforms, and algorithm changes.
- Assist students in developing their portfolios and practical digital marketing skills.
- Provide one-to-one guidance and doubt-solving support to students when required.

Required Digital Marketing Knowledge

The candidate should have working knowledge of the following areas:

SEO

- On-Page SEO
- Off-Page SEO
- Local SEO
- Domain & website fundamentals
- Keyword Research
- Competitor Research
- SEO strategy and implementation

Paid Advertising

- Meta Ads
- Google Ads
- YouTube Advertising
- Google Display Ads




- YouTube Placements
- Performance Max Campaigns
- Campaign setup, targeting, optimization, and performance analysis

Analytics & Reporting

- Google Analytics
- Understanding marketing metrics and KPIs
- Data interpretation
- Marketing performance analysis
- Data Visualization
- Creating and understanding marketing reports and dashboards

Email & Marketing Automation

- Email Marketing
- Email campaign planning
- Lead nurturing
- Marketing Automation
- Customer journey and conversion funnels

Social Media & Influencer Marketing

- Social Media Marketing fundamentals
- Influencer Marketing
- Micro-Creator Outreach
- Influencer campaign planning and execution
- Creator collaboration and outreach strategies

B2B & Personal Branding

- B2B Marketing
- LinkedIn Marketing
- Personal Branding on LinkedIn
- LinkedIn content strategy
- Lead generation through LinkedIn
- Professional networking and outreach

Teaching & Communication Skills

The candidate should:

- Have strong communication and presentation skills.
- Be confident while teaching students in a classroom or training environment.
- Be able to explain technical concepts with practical examples.
- Have patience while handling student doubts and queries.
- Be able to create structured lessons and practical assignments.
- Encourage students to learn through hands-on implementation.
- Have a professional and positive attitude.
- Be comfortable conducting presentations and live demonstrations.

Candidate Requirements

- Graduate in any relevant field; a Digital Marketing, Marketing, Management, or related background will be preferred.
- Practical knowledge of Digital Marketing is mandatory.
- Knowledge of SEO,



Paid Ads, Analytics, Social Media, and Marketing Automation is highly preferred.
- Candidates with prior experience in digital marketing training, internships, agency work, freelancing, or practical campaign management will be preferred.
- Freshers with strong practical knowledge and good communication skills may also apply.
- Candidates should be willing to continuously learn and upgrade their digital marketing skills.

Preferred Skills

- Practical experience with Google Ads and Meta Ads.
- Practical SEO experience.
- Experience working with Google Analytics and marketing reports.
- Understanding of lead generation and conversion funnels.
- Knowledge of LinkedIn personal branding and B2B marketing.
- Experience with influencer/micro-creator outreach.
- Ability to work on real-world digital marketing projects.
- Strong presentation and student-handling skills.

Performance Expectations

The candidate will be expected to:

- Deliver high-quality and practical training sessions.
- Ensure students understand both the theory and implementation of digital marketing.
- Maintain proper lesson planning and course structure.
- Support students with assignments and projects.
- Keep training content updated according to current industry practices.
- Maintain qualified discipline, punctuality, and workplace standards.
- Contribute towards improving the overall learning experience of students.

What We Offer

- Practical exposure to the digital marketing industry.
- Opportunity to work with students and build professional training experience.
- Exposure to real-world marketing campaigns and strategies.
- Performance-based growth opportunities.
- Professional learning and development environment.

Salary: As per candidate's skills, knowledge, and experience.

Note: Candidates may be evaluated through a practical assessment/demo session before final selection.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Flexible schedule
- Paid time off

Work Location: In person

📌 Digital Marketing Trainer (Meerut)
🏢 VSM Scholars
📍 Meerut