Social Media Specialist — Content, Design & Campaign Management

About the Role

We are looking for a creative, strategic and hands-on Social Media Specialist who can manage our complete social media presence across multiple platforms.

The ideal candidate will be responsible for social media strategy, content planning, content creation, post design, publishing, community management, campaigns, engagement, analytics and brand growth.

You should be comfortable managing both organic and paid/social campaigns, creating platform-specific content and adapting the same core message into formats suitable for Instagram, Facebook, WhatsApp, LinkedIn, X, YouTube, Quora and other relevant platforms.

This is not just a posting role. We are looking for someone who can think creatively, understand the audience, create compelling content, execute campaigns and measure results.

Platforms You Will Manage

The candidate will be responsible for managing and growing our presence across:

- Instagram
- Facebook
- WhatsApp
- LinkedIn
- X (Twitter)
- YouTube
- Quora
- Reditt
- Other relevant social and content platforms

Key Responsibilities1. Social Media Strategy

- Develop and execute social media strategies aligned with company objectives.
- Create monthly and weekly social media calendars.
- Identify relevant topics, trends and content opportunities.
- Develop platform-specific strategies rather than simply cross-posting identical content.
- Identify opportunities to increase brand awareness, engagement, traffic and leads.
- Research competitors and analyze their social media strategies.
- Track social media trends and emerging content formats.
- Develop campaigns around products, services, events, announcements and industry topics.

2. Content Creation

Create engaging content for multiple formats, including:

- Static social media posts.
- Carousels.
- Infographics.
- Short-form videos.
- Reels.
- YouTube Shorts.
- Stories.
- Polls.
- Educational content.
- Promotional content.
- Thought-leadership content.
- Industry updates.
- Case studies.
- Customer success stories.
- Testimonials.
- Memes where appropriate.
- Question-and-answer content.
- Community-focused content.

The candidate should be able to convert complex business/marketing topics into straightforward, engaging and visually appealing social content.

3. Social Media Post Design

The candidate should have strong visual/content design skills and be capable of creating professional social media creatives.

Responsibilities include:

- Designing Instagram/Facebook posts.
- Creating LinkedIn graphics and carousels.
- Designing promotional creatives.
- Creating infographics.
- Designing YouTube thumbnails.
- Creating social media banners.
- Creating Stories and Reels graphics.
- Maintaining consistent brand identity across platforms.
- Selecting appropriate typography, imagery and layouts.
- Repurposing long-form content into social media creatives.

Experience with Canva, Adobe Photoshop, Illustrator, Figma or similar design tools is preferred.

4. Instagram Management

- Manage the complete Instagram profile.
- Create and publish Reels, posts, carousels and Stories.
- Develop Instagram content calendars.
- Research relevant hashtags and topics.
- Monitor comments, messages and engagement.
- Identify trending formats and sounds where appropriate.
- Grow followers organically through quality content and engagement.
- Analyze Instagram Insights and optimize content accordingly.

5. Facebook Management

- Manage company Facebook Page.
- Publish regular content.
- Create Facebook-specific posts and creatives.
- Repurpose relevant website/blog content.
- Manage comments and messages.
- Build audience engagement.
- Support Facebook campaigns and promotions.
- Monitor Page performance and audience insights.

6. WhatsApp Content & Marketing

- Manage WhatsApp Business communication and content where applicable.
- Create WhatsApp promotional creatives.
- Develop broadcast content.
- Share educational and promotional updates.




- Support lead-generation campaigns.
- Maintain professional brand communication.
- Coordinate WhatsApp campaigns with other social channels.

7. LinkedIn Management

- Manage company LinkedIn presence.
- Create professional B2B content.
- Develop thought-leadership posts.
- Create LinkedIn carousels and educational content.
- Repurpose blogs, case studies and industry insights.
- Support employee/personal-brand content where required.
- Increase engagement with relevant industry audiences.
- Research LinkedIn trends and competitor activity.
- Support lead-generation initiatives through content.

8. X / Twitter Management

- Create short-form, engaging posts.
- Participate in relevant industry conversations.
- Monitor trends and conversations.
- Create threads where appropriate.
- Share company insights, news and educational content.
- Engage with relevant accounts and communities.
- Build brand visibility and authority.

9. YouTube Management

- Manage the company's YouTube channel.
- Develop video content ideas.
- Create YouTube Shorts and short-form video content.
- Assist with long-form video content planning.
- Write video titles, descriptions and metadata.
- Design YouTube thumbnails.
- Repurpose webinars, blogs and other content into videos.
- Analyze YouTube performance.
- Improve content based on watch time, CTR and audience retention.

10. Quora & Community Content

- Identify relevant questions and discussions.
- Create useful, informative answers.
- Build brand authority through genuine participation.
- Identify opportunities to drive qualified traffic.
- Avoid spammy promotional posting.
- Monitor relevant topics and industry discussions.

11. Content Distribution

A major responsibility will be ensuring that content created by the company is distributed effectively across multiple channels.

For example:

Blog → LinkedIn → Instagram Carousel → Facebook → X → Quora → YouTube Short → WhatsApp

The candidate should understand how to repurpose one content asset into multiple platform-specific pieces of content.

12. Social Media Campaigns

Plan and execute social media campaigns for:

- Brand awareness.
- Lead generation.
- Product/service launches.
- Seasonal campaigns.
- Promotional campaigns.
- Events.
- Webinars.
- Client success stories.
- Case studies.
- Educational campaigns.
- Recruitment campaigns.
- Industry announcements.

Responsibilities include:

- Campaign concept development.
- Creative planning.
- Content calendar creation.
- Copywriting.
- Creative design.
- Publishing.
- Audience engagement.
- Performance tracking.
- Campaign optimization.
- Post-campaign reporting.

13. Copywriting

The candidate should have strong written communication skills and be able to create:

- Social media captions.
- Headlines.
- Hooks.
- CTAs.
- Short-form posts.
- LinkedIn posts.
- X threads.
- Video scripts.
- Reel scripts.
- Carousel copy.
- Ad copy.
- Promotional messages.

You should understand that the first line/hook is critical for stopping the scroll and generating engagement.

14. Community Management

- Monitor comments and messages across platforms.
- Respond professionally to relevant questions.
- Encourage meaningful conversations.
- Identify potential leads from social interactions.
- Escalate customer/service issues where required.
- Monitor brand mentions.
- Track audience feedback.
- Maintain a consistent brand voice.

15. Social Media Analytics & Reporting

Track and report performance across platforms, including:

- Reach.
- Impressions.
- Engagement rate.
- Likes.
- Comments.
- Shares.
- Saves.
- Followers/follower growth.
- Video views.




- Watch time.
- Click-through rate.
- Website traffic.
- Leads generated.
- Campaign performance.

Use analytics to determine what content is working, why it is working and what should be changed.

16. Competitor & Market Research

- Analyze competitors' social media profiles.
- Identify their best-performing content.
- Study content formats and posting frequency.
- Identify audience engagement opportunities.
- Research industry trends.
- Identify content gaps.
- Monitor competitor campaigns.
- Develop ideas that differentiate our brand.

Required SkillsMust Have

- 2–5 years of practical social media experience.
- Experience managing multiple social media platforms.
- Strong content creation skills.
- Excellent copywriting ability.
- Strong visual/design skills.
- Experience creating social media calendars.
- Experience managing Instagram and Facebook.
- Experience managing LinkedIn.
- Experience with YouTube content.
- Experience with short-form video/Reels.
- Understanding of social media algorithms and engagement.
- Experience running social media campaigns.
- Strong communication skills.
- Ability to independently execute content from idea to publication.
- Strong understanding of branding and visual consistency.

Preferred

- Canva expertise.
- Photoshop/Figma experience.
- Video editing skills.
- CapCut/Premiere Pro or similar experience.
- Social media advertising experience.
- LinkedIn B2B marketing experience.
- YouTube SEO knowledge.
- Basic SEO knowledge.
- Experience with AI-assisted content creation.
- Experience working with B2B/eCommerce/Amazon/SEO companies.

Tools

Experience with some of the following is preferred:

- Canva
- Adobe Photoshop
- Adobe Illustrator
- Figma
- CapCut
- Adobe Premiere Pro
- Meta Business Suite
- Meta Ads Manager
- LinkedIn
- YouTube Studio
- Google Analytics
- Google Search Console
- Buffer
- Hootsuite
- Sprout Social
- Metricool
- Other social scheduling/analytics platforms

What We Are Looking For

We are looking for someone who can take ownership of the entire social media content lifecycle:

Research → Strategy → Content Ideas → Copywriting → Design → Video → Scheduling → Publishing → Engagement → Analytics → Optimization

You should be creative enough to generate new ideas but analytical enough to understand which ideas actually produce results.

You should also be comfortable working independently, managing multiple content requirements simultaneously and meeting publishing deadlines.

Key Performance Indicators

Performance may be evaluated based on:

- Consistent content publishing.
- Growth in organic reach.
- Engagement rate.
- Follower growth.
- Video views and watch time.
- Website traffic from social media.
- Leads generated.
- Campaign performance.
- Quality and consistency of creative output.
- Community engagement.
- Growth of individual social channels.
- Content production efficiency.
- Overall contribution to brand awareness and business growth.

Key

This is not a basic social media posting job.

We are not looking for someone who simply takes an article, creates one Canva image and posts it everywhere.

We want a Social Media Specialist who can think like a content strategist, creator, designer, copywriter and campaign manager and turn company expertise into content that people actually want to consume, share and engage with.

How to Apply

Please apply with:

- Your updated CV.
- Examples of social media profiles you have managed.
- Your social media/content portfolio.
- Examples of posts, carousels, Reels or videos you have created.
- Details of campaigns you have managed.
- Platforms you have worked on.
- Tools/software you use.
- Examples of measurable social media results, where available.

Candidates with strong content creation, design, short-form video and multi-platform social media management experience will be given preference.

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Social Media Executive (Indore)
🏢 ECOM RANKER
📍 Indore