- Lead creative copywriting and campaign ideation for digital-first marketing initiatives across platforms like Twitter, Instagram, LinkedIn, and YouTube
- Develop compelling scripts, captions, narratives, and a copy playbook ensuring alignment with brand voice and business goals
- Drive integrated online and offline brand campaigns, ensuring consistency and maximum impact
- Mentor and scale the creative team to raise creative standards and foster collaboration with design and marketing functions
Role Responsibilities
- Craft engaging, trend-savvy content tailored to social media platforms and offline media formats
- Stay updated on digital trends, internet culture, and platform algorithms to keep the brand relevant
- Collaborate cross-functionally with marketing, social media, and leadership teams to align creative outputs with company vision
- Drive innovation and push creative boundaries to create standout, internet-first brand campaigns
Skills: Team Mentoring, Copywriting, Brand Awareness, Social Media