1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month.
2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing.
3. Responsible for general trade, modern trade, CPC, CSD, institutions business.
4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics.
5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same.
6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities.
7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros.
8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs.
9.
Faster & more accurate decision making for bigger metro stores.
10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros.
11. Track competition activities in the store and counter the same using cutting-edge cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share.
12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs.
EDUCATIONAL QUALIFICATIONS Graduation (any) + MBA/PGDM (any) from Top/ Middle B schools.
WORK EXPERIENCE 5+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.