Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business.
1. Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
2. Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
3. Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
4. Monitoring of sales, collection & stocks on regular basis as budgeted.
5. Ensuring placement of current products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
6. Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
7.
Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
8. Engage with channel marketing team for timely and effective promotion strategies.
9. Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.
EDUCATIONAL QUALIFICATIONS
Graduation (any) Must have Knowledge of Sales & Marketing
WORK EXPERIENCE
- 5-7 years of experience
- Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.