- Identify and engage with crypto and finance influencers for brand alignment
- Lead multi-platform influencer campaigns from planning to execution
- Monitor campaign performance metrics to ensure ROI
- Collaborate with broader marketing teams for integrated strategy delivery
Role Responsibilities
- Build and manage relationships with key industry KOLs
- Align influencer content with overall brand messaging
- Report on engagement, acquisition, and trading volume impact
- Stay ahead of trends in crypto, finance, and influencer dynamics