- Lead the entire product lifecycle from strategy, launch, to performance analysis.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Prepare short- and long-term sales forecasts, revenue projections, and marketing budgets.
- Develop and execute strategic brand plans and support cross-functional execution.
- Collaborate with internal stakeholders (sales, regulatory, medical affairs, etc.) for brand success.
- Utilize consumer insights and field feedback to shape marketing initiatives.
- Track inventory flow and sales data, ensuring accurate product availability.
- Monitor industry updates, regulatory changes, and drive new product development opportunities.
- Analyze campaign effectiveness using Power BI,
Excel dashboards, and suggest improvements.
Candidate Profile:
- Robust background in Pharma Marketing, with proven experience in brand management.
- Proficiency in MS Office, Advanced Excel, and tools like Power BI.
- Understanding of digital marketing trends and their application in pharma.
- Excellent communication, analytical, and stakeholder management skills.