Copywriter | Winston

About the Role

We're looking for a creative, culture-aware Copywriter to shape how Winston communicates across social media, campaigns, ads, websites, and digital platforms. You'll turn product features, consumer insights, and brand ideas into sharp, engaging, and conversion-driven communication.

What You'll Do

- Develop copy for social media, campaigns, reels, ads, websites, product pages, blogs, emails, WhatsApp/CRM, and other digital platforms.
- Write compelling hooks, headlines, taglines, CTAs, captions, scripts, product copy, and campaign concepts.
- Create platform-specific content for Instagram, YouTube, LinkedIn, Meta/Google Ads, e-commerce, and CRM.
- Write YouTube titles, descriptions, video hooks and scripts designed for attention and retention.
- Develop performance-focused ad copy that drives clicks, conversions, and sales; test and refine copy based on performance.
- Create LinkedIn communication for brand, founder, corporate, product, and industry storytelling.
- Translate product features and technology into simple, relatable, consumer-first communication.
- Create content for product launches, sales, festive campaigns, influencer collaborations, and brand moments.




- Contribute to campaign ideation and creative concepts, not just execution.
- Work closely with Design, Marketing, Social Media, Performance, Product, and Influencer teams.
- Adapt copy across platforms while maintaining a consistent Winston tone of voice.
- Stay updated with Gen-Z culture, social trends, pop culture, internet language, and emerging content formats.
- Review and refine copy based on performance, feedback, and audience behaviour.

What We're Looking For

- At least 3 years of experience in copywriting, advertising, D2C, content, or a creative agency.
- Excellent command of English, grammar, storytelling, and brand communication.
- Ability to write short, punchy, witty, memorable, and conversion-focused copy.
- Strong understanding of consumer insights, social media, performance marketing, and platform behaviour.
- Ability to write in English and Hinglish and adapt tone for different audiences.
- Strong portfolio showcasing social media, campaigns, performance ads, YouTube, LinkedIn, scripts, and brand copy.
- Strong attention to detail, ownership, and ability to work in a rapid-paced environment.

📌 Copywriter (India)
🏢 Winston India
📍 India