As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

KEY RESPONSIBILITIES:
STRATEGIC LEADERSHIP:
- Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.
- Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.

CLIENT RELATIONSHIP MANAGEMENT:
- Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.
- Build and maintain strong client relationships through effective communication and strategic guidance.

TEAM MANAGEMENT:
- Lead, mentor,



and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.
- Provide guidance on campaign strategy, optimization, and professional development.

CAMPAIGN PLANNING AND EXECUTION:
- Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.
- Utilize industry best practices and emerging trends to enhance campaign effectiveness.

BUDGET OVERSIGHT:
- Manage and optimize advertising budgets, ensuring productive allocation and maximum return on investment.
- Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.

DATA ANALYSIS AND INSIGHTS:
- Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.
- Translate data-driven insights into strategic recommendations for continuous improvement.

TRAIN

📌 Paid Media Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai