Digital Marketing Specialist – 3+ Years Experience

The ideal candidate will be responsible for driving business growth through digital marketing by planning, executing, and optimizing campaigns across multiple digital channels. The candidate should be able to independently manage campaigns, analyze performance data, identify opportunities for improvement, and deliver measurable results.

Responsibilities

- Plan and execute digital marketing campaigns across the complete campaign lifecycle
- Develop and implement Search Engine Optimization and Search Engine Marketing strategies
- Manage and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns
- Perform keyword research, competitor analysis, and ongoing SEO optimization
- Monitor website traffic, leads, conversions, and campaign performance
- Analyze campaign data across multiple channels and recommend improvements
- Optimize campaigns based on CPL, CPC, CTR, conversions, ROAS, and other performance metrics
- Coordinate with content, design,



sales, and business teams for campaign execution
- Prepare analytical reports and present campaign performance to stakeholders
- Stay updated on digital marketing trends, platform changes, and emerging AI marketing tools

Qualifications

- Bachelor's degree or equivalent
- Minimum 3+ years of relevant Digital Marketing experience
- Strong hands-on experience in SEO, Search Engine Marketing, Google Ads, and Social Media Marketing
- Experience with Google Analytics and Google Search Console
- Strong understanding of lead generation and conversion optimization
- Good analytical and reporting skills
- Solid written, verbal, and collaboration skills
- Ability to independently manage multiple campaigns and priorities
- Experience in B2B, SaaS, IT services, or technology marketing will be an added advantage

📌 Digital Marketing Specialist (Coimbatore)
🏢 Kambaa
📍 Coimbatore