Manager–Presales Department: B2 B Sales Reports To: SVP Business development Location: Pune (On-site)Working Days: 6 days a week Work Mode: Work from Office (WFO)Who Are We?Founded in 2015 and headquartered in Pune, Frido is a leading ergonomic comfort and wellnessbrand dedicated to helping people walk, sit, and sleep better. Starting with mobility aids, Fridohas evolved into a holistic comfort brand offering footwear, cushions, pillows, and ergonomicaccessories designed to enhance everyday well-being. With innovation at its core, Frido blendsscience, design, and technology to create products that bring comfort to every step and momentof life. Our Vision Redefining Comfort for Up-to-date Living What We Offer* Ergonomic Footwear & Insoles – Designed to reduce foot strain and improve posture* Cushions & Backrests – For enhanced sitting comfort at work or home* Sleep & Rest Products – Including orthopedic pillows and supportive accessories* Mobility Aids – Wheelchairs and assistive devices promoting independence and comfort* Experiential Retail & Custom Comfort Solutions – Foot-scanning, posture analysis, andpersonalized product recommendations Role Overview The Manager – Presales will be responsible for driving outbound lead generation initiatives andbuilding a strong sales pipeline through strategic prospecting and targeted email marketingcampaigns. This role will focus on identifying potential customers, executing personalizedoutreach using , qualifying leads, and scheduling meetings for the Sales team. The idealcandidate should have prior experience in the Saa S industry and possess a strong understanding of B2 B sales, lead generation, and marketing automation tools. Key Responsibilities* Develop and execute outbound lead generation strategies to build a consistent and high-quality sales pipeline.* Research and identify prospective B2 B customers across target industries and marketsegments.* Plan, execute, and optimize email marketing campaigns using and other salesen