Product Manager Commercialization / Downstream

This is not a software product manager role

Location: Mahadevapura, Whitefield, Bangalore
Work Mode: In office · 5 days/week
Experience: 3–6 years

About the Role
We are looking for a Product Manager who will own the commercial success of WaterScience products across their lifecycle.
The role spans both pre-launch and post-launch product management, understanding consumers and identifying opportunities, deciding what products to launch and how to position and price them, building strong go-to-market plans, and continuously improving product performance after launch.
This is a highly cross-functional role working across Product Development, R&D;, Sourcing, Category, Marketing, Sales, Retail, E-commerce, and Customer Experience.

Key Responsibilities

1. Product Commercialization & Launch
Own the commercial readiness and go-to-market plan for new products.
Define launch objectives, target audience, pricing, positioning, messaging, channels, and launch calendar.
Coordinate with online,



retail and direct sales teams to ensure each channel is ready for launch.
Work with Marketing and Category teams to create product pages, launch videos, demonstrations, photography, comparison content, sales collateral and other product communication.
Ensure sales and customer-facing teams understand the product, its target customer, competitive advantages and key selling points.
Plan structured product launches rather than simply making products available for sale, including appropriate digital, social, PR/LinkedIn and channel communication.
Track early launch performance and quickly identify issues requiring intervention.

2.Consumer Insights & Product Opportunities
Regularly talk to consumers, both existing customers and prospective users, to understand their problems, usage behaviour, purchase decisions, unmet needs and feedback on existing products.
Use customer conversations, reviews, complaints, search trends, market research, channel

📌 Product Manager (Bengaluru)
🏢 WaterScience
📍 Bengaluru