Digital Marketing Specialist – 3+ Years Experience
The ideal candidate will be responsible for driving business growth through digital marketing by planning, executing, and optimizing campaigns across multiple digital channels. The candidate should be able to independently manage campaigns, analyze performance data, identify opportunities for improvement, and deliver measurable results.
Responsibilities
Plan and execute digital marketing campaigns across the complete campaign lifecycle
Develop and implement Search Engine Optimization and Search Engine Marketing strategies
Manage and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns
Perform keyword research, competitor analysis, and ongoing SEO optimization
Monitor website traffic, leads, conversions, and campaign performance
Analyze campaign data across multiple channels and recommend improvements
Optimize campaigns based on CPL, CPC, CTR, conversions, ROAS, and other performance metrics
Coordinate with content, design,



sales, and business teams for campaign execution
Prepare analytical reports and present campaign performance to stakeholders
Stay updated on digital marketing trends, platform changes, and emerging AI marketing tools
Qualifications
Bachelor's degree or equivalent
Minimum 3+ years of relevant Digital Marketing experience
Strong hands-on experience in SEO, Search Engine Marketing, Google Ads, and Social Media Marketing
Experience with Google Analytics and Google Search Console
Strong understanding of lead generation and conversion optimization
Positive analytical and reporting skills
Strong written, verbal, and collaboration skills
Ability to independently manage multiple campaigns and priorities
Experience in B2B, SaaS, IT services, or technology marketing will be an added advantage

📌 Digital Marketing Specialist (Coimbatore)
🏢 Kambaa
📍 Coimbatore