Responsibilities:
Develop and execute digital marketing strategies to achieve business objectives including lead generation, customer acquisition, brand awareness, and online visibility.
Plan, execute, and optimise paid digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Create compelling and engaging content for digital channels, including social media, LinkedIn, blogs, email campaigns, and websites.
Manage and grow the company’s LinkedIn presence through engaging content, relevant hashtags, industry trends, audience interaction, and platform-specific content strategies.
Identify trending topics, relevant conversations, and content opportunities to improve organic reach, engagement, and brand visibility on LinkedIn and other social platforms.
Monitor and analyse key performance indicators (KPIs) including reach, engagement, leads, conversions, traffic, and ROI, and provide regular performance reports.
Conduct market research and competitor analysis to identify emerging trends,



audience insights, and new digital marketing opportunities.
Collaborate with cross-functional teams including design, content, sales, and product teams to ensure alignment of marketing initiatives with business objectives.
Optimise websites and landing pages for SEO, user experience, conversions, and search visibility.
Manage social media channels and actively engage with audiences through comments, messages, and relevant conversations.
Plan and execute email marketing campaigns, including segmentation, A/B testing, automation, and lead nurturing.
Stay updated with the latest digital marketing trends, social media algorithms, content formats, tools, and best practices, and recommend creative strategies to improve performance.
Develop and maintain strong relationships with digital marketing vendors, agencies, influencers, and other partners.

📌 Digital Marketing Executive (Chennai)
🏢 Black Coffee Brands
📍 Chennai