JOB DESCRIPTION
Senior Fashion Designer
LOCATION: New Delhi

EXPERIENCE: 7+ years

COMPENSATION: Negotiable, based on capability and relevant experience

Role Overview
Sonalika is establishing a premium fashion brand with a primary focus on the European market. We are seeking an accomplished Senior Fashion Designer to play a leading role in building the brand and managing its design and product-development function.
The position requires a commercially aware fashion qualified capable of managing the complete product lifecycle—from market research and collection development to sourcing, production, quality, positioning and sales enablement. The selected candidate will work closely with senior management in shaping the brand’s creative and commercial direction.

Key Responsibilities
Develop the brand’s design language, seasonal direction and product collections in alignment with the expectations of premium international markets.
Conduct fashion, consumer, competitor and trend research to identify commercially relevant design opportunities.
Lead the complete design process,



including concept development, mood boards, sketches, range planning, fabric selection, sampling, fittings and finalisation.
Manage fabric, trims and material sourcing while developing reliable relationships with suppliers, manufacturers and other external partners.
Coordinate sampling and production to ensure adherence to approved designs, quality standards, timelines and commercial requirements.
Establish and maintain high standards for product quality, construction, finish, fit and consistency.
Contribute to product costing, pricing, assortment planning and collection-level commercial decisions.
Collaborate on brand positioning, product presentation, marketing campaigns, launches and sales initiatives.
Manage and guide designers and other team members involved in product development and execution.
Present concepts, collections, prototypes and recommendations to senior management for review and

📌 Senior Fashion Designer (Hoshiarpur)
🏢 Sonalika Tractors International
📍 Hoshiarpur