Retention Marketing Specialist
Location: In office (Delhi)
Employment Type: Full time

About the Role
We are looking for a Retention Marketing Specialist to own and scale customer retention across Email, WhatsApp, SMS, and CRM channels. The ideal candidate will be responsible for increasing repeat purchases, customer lifetime value (LTV), and overall customer engagement.

Key Responsibilities
Manage and optimize Email Marketing campaigns.
Manage and optimize WhatsApp Marketing campaigns.
Build automated customer journeys and flows.
Create abandoned cart, browse abandonment, welcome, win-back, and post-purchase sequences.
Segment customers based on behavior, purchase history, and engagement.
Plan and execute promotional campaigns for product launches, sales, and seasonal events.
Work closely with the design team for creatives and campaign assets.
Analyze campaign performance and improve open rates, CTR, conversion rates, and revenue.
Develop loyalty, referral, and repeat-purchase strategies.
Monitor customer retention metrics and identify growth opportunities.




Collaborate with the marketing team to ensure consistent brand communication.

KPIs
Repeat Purchase Rate
Customer Lifetime Value (LTV)
Revenue from Email Marketing
Revenue from WhatsApp Marketing
Campaign Conversion Rate
Open Rate & Click-Through Rate
Customer Retention Rate

Must-Have Skills
Experience with Email Marketing platforms (Klaviyo, Mailchimp, Omnisend, etc.)
Experience with WhatsApp Marketing tools
Strong understanding of customer lifecycle marketing
Experience building automated flows and customer journeys
Data-driven mindset with strong analytical skills
Copywriting and campaign planning experience
Ecommerce experience is highly preferred

Preferred Qualifications
2+ years of Ecommerce Retention Marketing experience
Experience working with D2C brands
Knowledge of customer segmentation and CRM strategies
Proven track record of generating revenue through retention channels

📌 Retention Marketing specialist (New Delhi)
🏢 Xtremex
📍 New Delhi