I. Role Purpose
The Chief Marketing Officer (CMO) will create a powerful and credible Sahu Group identity while enabling every business vertical to build a differentiated brand and customer proposition. The role will strengthen trust, visibility and customer loyalty and translate marketing investment into measurable business growth across the Group's current and future businesses.

The CMO will own four broad outcomes: GROUP BRAND → BUSINESS BRANDS → CUSTOMER ACQUISITION & RETENTION → PROFITABLE BUSINESS GROWTH

II. Role Coverage
· Group brand strategy, purpose, positioning and architecture
· Corporate identity, reputation and stakeholder communications
· Business-wise marketing strategy and annual plans
· Digital, social media, content and performance marketing
· Customer acquisition, retention, loyalty and cross-business opportunities
· CRM, customer intelligence, analytics and marketing technology
· Consumer research, competitor tracking and market insights
· PR, media relations, crisis communication and online reputation
· Employer branding in coordination with the CHRO




· Strategic partnerships, new-market launches and geographic expansion
· Marketing budgets, governance, agencies, team capability and ROI
· Brand support for new businesses, projects and national/international expansion

II Main Responsibilities

A) Group Brand Strategy and Architecture
· Define the Sahu Group brand purpose, values, positioning and long-term narrative.
· Create a explicit brand architecture covering the parent brand, operating companies, products and future ventures.
· Develop and enforce brand guidelines across locations, businesses, campaigns and customer touchpoints.
· Build recognition for Sahu Group as a respected diversified business group emerging from Uttar Pradesh.
· Develop promoter/founder thought-leadership initiatives, subject to prior approval of the Managing Director.

B) Business Marketing Strategy
Work with each Business Unit (BU) Head to prepare an annual marketing

📌 Chief Marketing Officer (Kanpur)
🏢 The Sahu Group
📍 Kanpur