General Manager Marketing (Bengaluru)

General Manager Marketing (Bengaluru)

30 Aug
|
Royaloak Incorporation
|
Bengaluru

30 Aug

Royaloak Incorporation

Bengaluru

Company Description Royaloak is India’s premier furniture brand, recognized as a market leader with an extensive range of products at competitive prices. Founded by brothers Vijai and Mathan Subramaniam, the company builds on more than 25 years of industry expertise to deliver “international furniture, elevating lifestyles.” Its signature Country Collections showcase designs inspired by the US, Italy, Turkey, Malaysia, India, and more, curated by in-house designers to suit diverse customer preferences. Royaloak is positioned as an affordable international luxury brand, supported by a network of over 200 stores across India. Most products come with a one-year warranty on manufacturing defects, offering customers confidence and peace of mind in their purchase experience.

Role Description The General Manager Marketing will lead end-to-end marketing strategy and execution to strengthen Royaloak’s brand presence and drive store and online growth. This full-time, on-site role is based in Delhi, India and involves developing annual and quarterly marketing plans,



overseeing campaigns across digital, retail, and traditional channels, and aligning marketing initiatives with sales objectives. The role includes leading market research to identify trends and customer insights, managing budgets, and optimizing marketing performance through data-driven analysis. The General Manager Marketing will collaborate closely with sales, retail operations, merchandising, and design teams, while mentoring and managing the marketing team to ensure consistent brand messaging and impactful go-to-market activities.

Qualifications
Robust skills in Market Planning and Marketing Management to design and implement integrated marketing strategies.
Proficiency in Market Research to gather insights on customer behavior, competition, and industry trends.
Demonstrated Team Management capabilities, including leadership, coaching, and cross-functional collaboration.
Experience in Sales alignment, with th

📌 General Manager Marketing (Bengaluru)
🏢 Royaloak Incorporation
📍 Bengaluru

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