Role Overview
This role owns end-to-end influencer operations across Earthful's three biggest content engines — influencer marketing, the nano-creator community, and brand campaigns. You're the single point of accountability for delivery: from sourcing and negotiation, through shoot coordination, to content going live on time. You'll work closely with the Creative Strategist, video editors, and external agencies.

What You'll Own
Project A: Influencer Marketing (15+ influencers/month)
Source and reach out to influencers matching Earthful's target persona — women 40+ wellness, credibility-led creators, doctors/nutritionists
Negotiate rates, deliverables, usage rights, and timelines end to end
Maintain the influencer database — rate cards, past performance, relationship notes
Coordinate shoot logistics — scheduling, script/prop delivery, location booking
Coordinate on-ground or remote to make sure script and visual direction are followed on shoot day
Collect and organize raw footage for editing handoff




Own delivery end to end — track every script from brief to shoot to edit to posting, and be the single point of accountability so nothing slips
Ensure every influencer deliverable is met — posts, formats, usage terms, deadlines — as agreed in negotiation
Chase posting dates, confirm links/screenshots, and flag delays before they become a problem

Project B: Digital Creator Community (4 competitions/month, 100+ nano creators)
Onboard creators into the WhatsApp community via Instagram ads and direct DMs
Manage the WhatsApp group — brief creators on the month's competitions/content asks, answer queries, keep engagement active
Get content approvals for creator submissions meant to go live as ads
Coordinate award decisions with the Creative Strategist
Ensure smooth, on-time creator payments, working with an intern/executive on processing
Track participation and submission compliance across the community

Project C: Brand Campaigns + PR Amplification (1 campaign / 2 months)
C

📌 Influencer Marketing Manager (Mumbai)
🏢 Earthful.me
📍 Mumbai