Key Responsibilities

1. Brand & Marketing Outreach

* Identify potential brands, startups, agencies, and businesses for social media campaigns.
* Research decision-makers and relevant marketing contacts.
* Conduct outreach through calls, emails, LinkedIn, WhatsApp, and other relevant channels.
* Build and maintain a strong database of potential clients.
* Consistently follow up with prospects to generate business opportunities.

2. Social Media Campaign Outreach

* Approach brands and agencies for promotional and social media campaigns.
* Understand the client’s marketing requirements and objectives.
* Present suitable social media promotion opportunities based on the client’s requirements.
* Share proposals, commercials, media kits, and campaign details with potential clients.
* Coordinate with the sales team to move qualified leads towards closure.
* Follow up with prospects and maintain a healthy sales pipeline.

3. Lead Generation

* Generate new leads through outbound activities and market research.




* Identify brands currently running or planning digital marketing campaigns.
* Find relevant opportunities for Instagram, LinkedIn, influencer, content, and social media promotions.
* Qualify leads based on budget, requirement, decision-making authority, and campaign timelines.
* Maintain accurate records of all leads and follow-ups.

4. Social Media & Digital Marketing

* Stay updated with social media trends, marketing campaigns, and industry developments.
* Research brands and understand their current social media presence.
* Identify potential opportunities where the company’s media inventory can add value.
* Monitor competitor activities and promotional strategies.

5. Market Research

* Research brands, startups, agencies, and emerging businesses.
* Identify recent industries and categories that can be targeted for campaigns.
* Track marketing trends, advertising spends, and promotional activities.
* Build prospect lists based on relevant industries and campaign

📌 Digital Marketing Executive (Noida)
🏢 OG Media 360
📍 Noida