Most performance marketing jobs hand you a ₹500 product and a two-day decision.

This one is a ₹13.5 to ₹19.5 lakh decision, made by a family, over months, about their child's next three years. Long funnel, real emotion, and creative that has to earn every click.

WHO WE ARE

Let's Enterprise runs The Working BBA, a three-year business degree where the real work is the curriculum. Students run projects for real companies and leave with a portfolio rather than a transcript. We're in Pune, we're five people, and you'd be our first dedicated performance marketing hire.

THE ROLE

You own paid acquisition. Meta and Google are the channels. Qualified admissions leads are the number.
- Build and optimise campaigns in Meta Ads Manager and Google Ads against cost per qualified lead, not impressions.
- Write and test copy and video scripts. We already run English, Hinglish and founder-voice variants of the same message. That testing becomes yours.
- Work the funnel we've mapped.



At the top it's "I don't fit the academic path." In the middle it's a parent going quiet about structure and safety. At the bottom it's "this feels irreversible." Different fear, different creative.
- Aim the spend. Parents give us 1.75 times more clicks per rupee than student targeting, so go and find the next fact like that one.
- Own the tracking. GA4, Tag Manager, pixels, conversion events, UTMs. If the data's wrong, it's yours to fix.
- Close the loop from click to CRM record to enrolled student, and report it monthly.

YOUR FIRST 90 DAYS
- Tracking rebuilt end to end, so any lead traces back to the campaign and the creative that made it
- Twenty-plus creative variants shipped, and the losers killed with the reasoning written down
- One honest number we don't currently have: what a qualified lead actually costs, per track
- One audience or channel we're wrong about, named

WHAT WE'RE LOOKING FOR
- One to two years running paid campaigns on Meta and Google with your own hands in the account. Buil

📌 Performance Marketing Executive (Pune)
🏢 Let's Enterprise
📍 Pune