About the Role
Performance Marketing Manager to own and scale our paid B2C acquisition engine — primarily
cold-audience acquisition across Meta, Google, and YouTube Ads. You'll be accountable not just for running
campaigns, but for understanding which audiences, offers, and creatives actually convert into paying, retained
users. You'll also work closely with (and eventually build internal capability beyond) our existing external
performance marketing agency.
Who You'll Acquire
* Coaches & consultants
* Educators & knowledge creators
* Other creators, experts, and professionals monetizing through content
What You'll Do
* Own paid acquisition strategy and execution across Meta, Google, and YouTube Ads
* Test audiences, targeting variables, and ICPs to find the lowest CAC and strongest conversion
* Run structured creative and messaging A/B tests — hooks, offers, formats — not gut-feel decisions
* Track the full funnel (ad → landing page → signup → trial → paid) and fix drop-off points
* Build and optimize retargeting campaigns before scaling top-of-funnel spend
* Own unit economics: CAC, CPL, CPA, ROAS, revenue by segment/channel/creative
* Manage budgets responsibly — scale what works, cut what doesn't, prevent overspend
* Run and document structured growth experiments with clear hypotheses and learnings
* Maintain clean tracking/attribution (pixels, UTMs, conversion events) across all sources
* Monitor and constructively challenge the external performance agency's approach
What We're Looking For
* 3–6 years of hands-on performance marketing / paid acquisition experience
* Solid hands-on expertise with Meta Ads Manager and Google Ads — not just agency oversight
* Track record optimizing for CAC and revenue, not just cheap leads or CPL
* Bonus: SaaS, consumer tech, creator-tech, D2C, or subscription business experience
* Comfortable managing meaningful ad budgets in a fast-moving startup
Interested candidates can share their CVs on
[email protected]
📌 Performance Marketing (Jaipur)
🏢 Xcel HR Solutions
📍 Jaipur