Job Opening – Performance Marketing (Leadership Role)

Location: Lovely Professional University (LPU), Jalandhar, Punjab

About the Role
Lovely Professional University (LPU) is seeking a highly experienced and result-oriented Lead – Performance Marketing to lead our digital acquisition and growth marketing initiatives. The ideal candidate will have a proven track record of driving high-volume customer acquisition, optimizing marketing ROI, and managing large-scale digital campaigns across multiple channels.
This is a strategic leadership role requiring a hands-on skilled who can build, execute, and optimize data-driven performance marketing campaigns while leading a high-performing team.

Key Responsibilities
Develop and execute comprehensive performance marketing strategies aligned with the university's enrolment and brand objectives.
Plan, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, X, Programmatic Display, and other digital platforms.
Drive qualified lead generation while optimizing Cost per Lead (CPL),



Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and overall marketing ROI.
Manage substantial digital advertising budgets and ensure efficient allocation of marketing spend.
Lead campaign planning, execution, monitoring, reporting, and continuous optimization.
Build advanced audience segmentation, remarketing, and conversion optimization strategies.
Collaborate closely with Admissions, Branding, Content, Creative, CRM, and Technology teams to improve lead quality and conversion.
Implement A/B testing for creatives, landing pages, audience targeting, and campaign funnels.
Analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, Meta Ads Manager, and other analytics tools.
Ensure accurate campaign tracking, attribution modelling, and reporting dashboards.
Monitor market trends, competitor activities, and emerging digital marketing technologies.
Lead, mentor

📌 Performance Marketing (Jalandhar)
🏢 Lovely Professional University
📍 Jalandhar