Gaining greater mindshare of partners in a multi-partner architecture. In the new open architecture, a partner gives access to limited channels or geography. This consequently leads to sharing of the same revenue pie and thereby reduced revenue from each partner
Managing multiple relationships – and thereby managing differing partner expectations across a wide spectrum of customer segments and reach.
Drive POS activation: With multiple products being available to a POS, and because of low ticket size it is key to ensure interest of POS among the wide spectrum of products available and achieve month on month activation.
📌 ASM - Axis BB - Chennai -Nungambakkam (India)
🏢 Aditya Birla Capital
📍 India
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