About the Brand
Arose NY is a fast-growing US-based luxury perfume oil and home fragrance brand. Alcohol-free, vegan, minimalist, and ready to grow our social channels seriously. We sell on our Shopify store, Amazon, and run active paid campaigns on Meta, Google, and Amazon Ads.

We are looking for someone who can OWN our social media strategy end-to-end: decide what we post, why, when, and then create most of it themselves. This is not an execution-only design role. We need a strategic thinker who is also a strong designer, video creator, and ads creative specialist.

Role at a Glance
Work Type: Full-Time, Remote (India)
Work Hours: 9:30 AM to 5:30 PM Eastern Time (US) = 8:00 PM to 4:00 AM IST during Standard Time = 7:00 PM to 3:00 AM IST during Daylight Saving
Experience: 3 to 5 Years
Industry: Beauty, Fragrance, Luxury Lifestyle
Salary: Rs. 20,000 to Rs. 25,000 per month (based on experience and portfolio)
Probation: 3 months. Notice period after probation: 30 days.

About the Role




You will be the person responsible for growing @arose.ny on Instagram and TikTok — not just posting content, but actually moving the follower count, engagement, and reach numbers. You will plan our content calendar, pitch campaign ideas, study what is working for beauty and fragrance brands globally, and then execute most of the creative yourself.

You will also be responsible for creating ad creatives for our paid campaigns on Meta, Google, and Amazon — understanding what hooks, formats, and visuals actually drive clicks and conversions, not just what looks positive.

The split is roughly 70% strategy and content planning, 30% hands-on design and video execution. You will work directly with the founder and have real ownership over the brand's social and ads creative presence.

Key Responsibilities
Social Media Strategy
Own the monthly and weekly content calendar for Instagram and TikTok
Set follower growth, engagement, and reach targets — and hit them
Research beauty, perfume, and lifesty

📌 Social Media Strategist (India)
🏢 The Arose New York
📍 India