Job Purpose:
- Meeting the territory’s sales (both volume & value) and collection targets.
- Form the vital link between the Company & its customers.
Principal Accountabilities:
Meeting the territory’s sales & collection targets:
- Breaking down zone targets into customer targets at the start of the month
- Visiting the customers as per the travel plan
- Booking orders when visiting the customers
- Checking stocks at customers place to confirm orders to be booked
- Providing order status information to customers
- Collecting cheques/DDs for collections
- Ensuring that customers pay as per pay term, hence, track payments on customer visits
- Sell complete product range
- Upgrade customers to premium product
Creating a demand for the company’s products:
- Engaging with buying houses personnel for product specification
- Visiting the merchandisers, production team along with the regular purchase managers
- Carrying the product promotion materials and making it available for the key decision makers
- Organizing for product presentations and seminars
Retaining existing customers:
- Regular visitations as per the travel plan
- Attending to customer queries promptly
- Ensuring supplies in time
- Liaising with office to address administration issues like credit/debit notes, shipment details in case of delays, status of orders given
- Timely information about current products
- Sharing relevant product information on features, benefits, correct usage
- Maintain contacts in all relevant customer personnel in merchandising, design etc, other than purchase.
Prospecting for new customers in order to expand the customer base:
- Obtaining new customer information through various means as newspaper, customer referral, website etc.
- Visiting new customers
- Visiting uncovered areas in existing territory
Market intelligence gathering:
- Collecting competition information on new product launches, product prices etc .. from trade
- Assessing com
📌 Sales Officer (Kolkata)
🏢 Coats Group
📍 Kolkata
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