Shri Educare Limited invites smart, energetic, and creative educationists to be a part of the family. To Drive and contribute to the top line of the company by generating revenue from company-owned and partner schools in North India. To strategize, steer, budget, train and direct our owned and partnered schools in School launch, branding and positioning, customer delight, marketing plan within expense budget limit to driving school enrollments and year-end targets.
We are looking to hire a Senior Manager/Chief Manager/ DGM - Marketing.
Principal Accountabilities and responsibilities.
1. Sales:
- To Drive the business (admissions) of 18 + K12 franchise schools (Adding 2500 + net new admissions every year to the existing base summing to revenue increment of over 4 crore per fiscal) – Both National and International curriculum PAN India) contributing to top line of the company
- To support head pf marketing (need base) in driving the business (New School Projects – Territory Expansion) contributing to the top line of the company.
2. New Launch:
- Launching new schools (2 k12 avg)
in new territory and steering for operational viability by achieving the top line - Defining price point, competition, placement and positioning to strategize and steer the plan for successful launch and achieving desired number of admissions to make project operationally viable in projected time lines.
- Training and induction of admissions team PAN India for existing schools and recent launches.
- Setting up admissions processes, data maintenance, data tracking system and monitoring conversion ratios to get best results and conversions.
3. MarCom:
- At Franchise Schools - Consulting and reviewing the marketing budget of over 5 crores across the campuses by giving media plans, campaign communication plans and media buying. Training / Inducting the PROs on product communication/ counselling. Ensuring Legal compliances associated with the use of brand name and logos.
- At Corporate Level – Wo