Industry Preference: Solar / Renewable Energy / Electrical / EV / FMCG / Telecom / Consumer Durable / Real Estate or other channel-sales related industries
Location: Hyderabad & Districts of Telangana and Andhra Pradesh
Reporting To: Zonal Sales Manager (ZSM)
Business: Residential, Institutional & Commercial Solar Rooftop Solutions
1. ROLE PURPOSE
Take complete responsibility for channel sales and business development in the assigned district.
Build, develop and manage a solid network of Channel Partners, Dealers and BDMs.
Drive solar rooftop sales through the assigned channel network.
Achieve the assigned district revenue target of ₹1 Crore.
Develop a sustainable sales organization capable of generating continuous business.
Act as the key link between the ZSM, Channel Partner, Dealers and BDM team.
Identify new business opportunities and expand Fort EV Solar's market presence.
2. CHANNEL PARTNER DEVELOPMENT
Work closely with the ZSM to identify suitable Channel Partners in the assigned district.
Support the appointment and onboarding of the designated Channel Partner.
Help the Channel Partner understand Fort EV Solar's products, business model, margins, processes and sales expectations.
Build a professional and long-term relationship with the Channel Partner.
Ensure the Channel Partner actively participates in dealer appointment and market development.
Assist the Channel Partner in identifying potential Dealers in different locations.
Monitor Channel Partner performance on a regular basis.
Identify gaps in the Channel Partner's performance and implement corrective action.
Encourage Channel Partners to expand their customer and dealer network.
Maintain transparency and professional communication in all channel dealings.
3. DEALER APPOINTMENT & DEVELOPMENT
Work with the Channel Partner to identify potential Dealers.
Support the appointment of approximately 20 Dealers under the assigned channel network, as per company business plan.
Evaluate prospective Dealers based on:
Market reputation
Financial capability
Local market presence
Customer network
Sales capability
Infrastructure
Commitment to solar business
Explain Fort EV Solar's Dealer business opportunity.
Coordinate Dealer onboarding and documentation.
Train Dealers regarding products, pricing, sales process and customer handling.
Help Dealers develop local sales opportunities.
Regularly visit Dealers and review their performance.
Identify inactive Dealers and prepare revival plans.
Develop high-performing Dealers into stronger Channel Partners where appropriate.
4. BDM RECRUITMENT & MANAGEMENT
Support the Channel Partner in appointing BDMs for Dealer-level sales activities.
Ensure BDMs understand their responsibilities, territory and targets.
Recruit or recommend suitable sales talent based on company requirements.
Conduct preliminary screening and participate in interviews where required.
Provide induction and product training to new BDMs.
Develop BDMs in:
Lead generation
Customer meetings
Site visits
Solar product presentation
Proposal preparation
Follow-up
Negotiation
Closing
Customer relationship management
Monitor individual BDM performance.
Identify high-potential BDMs and develop them into future CSM/ZSM-level leaders.
Address performance gaps through coaching and field support.
5. SALES TARGET & REVENUE RESPONSIBILITY
Take ownership of the assigned ₹1 Crore district sales target.
Develop monthly, weekly and daily sales plans.
Break the district target into:
Dealer-wise targets
BDM-wise targets
Product-wise targets
Territory-wise targets
Monitor actual sales against targets.
Ensure adequate sales pipeline at all times.
Follow up on enquiries, proposals and pending orders.
Support Dealers and BDMs in closing high-value solar projects.
Focus on both volume and quality of business.
Ensure timely reporting of sales performance to the ZSM.
Take immediate corrective action whenever performance falls below target.