Description
Role Mandate
- Serve as a trusted extension of the VP, Marketing & Communications—bringing pace, structure, judgment, and quality to high-priority work.
- Build communication plans that connect business ambition, culture, leadership voice, employer brand, employee experience, and EXL’s AI transformation story.
- Use AI, analytics, audience insight, digital channels, and smart dashboards to make communication sharper, faster, more targeted, and easier to measure.
- Guide a small team while personally owning critical programs where senior-level quality, speed, and follow-through matter.
Key Responsibilities
Strategic Communications & Narrative Development
- Shape communication approaches for business updates, transformation programs, leadership moments, people priorities, culture campaigns, and organizational change.
- Turn complex business, technology, AI, and people themes into messaging that is straightforward, credible, and relevant for different audiences.
- Spot internal and external trends early and convert them into stories, campaigns,
or leadership moments that strengthen EXL’s people and brand narrative.
- Create executive-ready notes, scripts, talking points, FAQs, townhall content, presentations, campaign copy, and briefing material.
- Advise business leaders on message clarity, timing, tone, channel choice, employee sentiment, and reputational sensitivity.
Employer Brand, PR & External Visibility
- Strengthen EXL’s talent narrative through credible, distinctive stories that make the employee experience visible.
- Support PR, leadership visibility, industry engagement, external events, social storytelling, and reputation-building opportunities across India and priority markets.
- Create sharp content for LinkedIn, media inputs, award entries, speaker briefs, alumni and campus engagement, events, and brand activations.
- Maintain a consistent brand voice while ensuring every story is proof-led, audience-aware, and connected to business value.
Digital
📌 Assistant Vice President (Noida)
🏢 EXL
📍 Noida