Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section
Aditya Birla Money Ltd. (ABML) is primarily a Broking Company, deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of in excess of 3 lacs. Commodity operations are managed through its 100% subsidiary Aditya Birla Commodities Broking limited.
ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 3,000 Crores with a market share of 1%. ABM works in a highly regulated setting with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating its day-to-day operations.
In addition to the regulator ABML is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX / NSDL / CDSL etc.
ABML also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like ICICI Securities, HDFC Securities, Angel Broking, MOFSL etc. and a range of local Broking outfits.
ABM also operates in a highly competitive market mainly in fragmented industry with ABML competition from major National Broking houses like Kotak securities, Zerodha, Edelweiss, MOFSL etc. and a range of local Broking outfits.
Responsible for (PCG Desk):
- Increasing the client base, revenue and market share in the branch. (HNI/UHNI Clients)
- Increase the Pool & Base of UHNI, Large Self Trader clients and corporate customers, with the Team and Personal Network.
- Ensuring Dealer Productivity is as per the defined standards
- Manage relationships across the set of HNI clients and Corporate investors
- Cross Sell ABC’s Products & Investment Products to attain clients’ needs and desired Profitability from Cross Sell segment.