About Company
Instantpay India Limited is a leading Indian fintech company that provides modern business banking and payment infrastructure solutions for businesses. Established in 2010, the company offers an API-driven platform that enables businesses to integrate banking, payouts, collections, expense management, identity verification, and reconciliation services into their operations. Instantpay partners with multiple banks and financial institutions to simplify financial transactions, helping startups, SMEs, enterprises, and financial institutions manage their business payments efficiently and securely.

Role Overview
We are looking for a Associate- SEO to drive organic search growth, improve website visibility, and strengthen our overall digital presence.
The role requires a solid understanding of on-page, off-page, technical, and content SEO, along with the ability to analyze performance data and translate insights into actionable SEO strategies.
You will work closely with content, marketing, product, design, and development teams to improve search rankings, organic traffic,



user engagement, and conversions.

Key Responsibilities
- Develop and execute SEO strategies aligned with business and marketing objectives.
- Conduct comprehensive keyword research, competitor analysis, and search-intent analysis to identify organic growth opportunities.
- Manage and optimize on-page SEO, including titles, meta descriptions, headings, internal linking, URL structures, content optimization, and image SEO.
- Perform regular technical SEO audits covering crawlability, indexability, site architecture, redirects, canonicalization, XML sitemaps, robots.txt, structured data, and Core Web Vitals.
- Identify and resolve SEO issues in collaboration with development and product teams.
- Build and execute effective off-page SEO and link-building strategies to improve domain authority and organic visibility.
- Work closely with content teams to develop SEO-focused content briefs, top

📌 Associate - SEO (Delhi)
🏢 Best Business Banking Platform
📍 Delhi