Key Responsibilities

* Own the product roadmap for River's Salesforce CRM and including lead
management, order lifecycle, invoicing, EW/RSA product flows, warranty claims,
and customer feedback systems
* Define business requirements and translate them into accurate functional
specifications for the development team
* Lead end-to-end feature delivery — from requirement gathering and sprint
planning through UAT, production deployment, and post-release monitoring
* Maintain and improve system configurations, field-level logic, workflow
automations, user access, and reporting
* Own the integration layer between Salesforce and external systems including
the company website, ERP (SAP), warranty portals , IVR/WhatsApp platforms , SMS
vendors , and lead affiliate partners
* Define API requirements, review integration designs, coordinate with vendor
technical teams, and validate end-to-end flows in staging before production
release
* Monitor integration health, investigate failures, and drive resolution with
urgency when dealer operations are impacted




* Manage the Automated Lead Qualification system — covering lead inflow from
affiliate partners, IVR qualification, deduplication logic, pincode-to-dealer
mapping, and WhatsApp/SMS communication triggers
* Conduct monthly reconciliation of lead data across external sources and
Salesforce production to validate data accuracy and lead partner performance
* Partner with Marketing on campaign targeting, lead qualification metrics,
and reporting requirements
* Serve as the primary point of contact for Sales, Finance, Service, and
Marketing teams on all CRM/DMS matters
* Manage the external development partner — including sprint planning,
delivery timelines, escalations, and quality review
* Communicate system changes, go-live plans, and known issues clearly and
proactively to cross-functional teams

Ideal Candidate

* 3-5 years of experience in product management, with significant exposure to
CRM. (Automotive)
* Demonstrated experie

📌 Associate-Business Applications (Bengaluru)
🏢 Business Applications
📍 Bengaluru