SitecoreAI Content and Personalization Specialist

Position Overview

Johnson Controls is seeking an experienced SitecoreAI Content and Personalization Specialist to join our Global Marketing IT team. This role will be responsible for driving enterprise content operations, digital asset management, AI-powered content optimization, personalization, and experimentation across the global Sitecore ecosystem.

The ideal candidate will possess deep expertise in Sitecore Content Hub, Sitecore AI, Sitecore XM Cloud, and Sitecore Personalize, with proven experience designing and executing content strategies that enable scalable omnichannel experiences. This individual will partner with business, marketing, analytics, and technology teams to ensure content is structured, governed, optimized, and activated effectively across customer journeys.

A key objective of this role is to leverage Sitecore AI and Content Hub capabilities to improve content discoverability, automate content operations, enhance personalization, accelerate content production,



and drive measurable business outcomes through testing and optimization.

Key Responsibilities

Sitecore AI Enablement
- Leverage Sitecore AI capabilities to improve content creation, optimization, classification, tagging, and asset enrichment.
- Define and implement AI-assisted content workflows that improve operational efficiency and reduce manual effort.
- Utilize AI-driven insights to identify content gaps, optimization opportunities, and personalization strategies.
- Support AI-powered content recommendations and customer experience optimization initiatives.
- Collaborate with marketing teams to operationalize AI-enhanced content generation while ensuring governance and brand compliance.
- Evaluate and implement emerging Sitecore AI capabilities and best practices across the enterprise.

Sitecore Content Hub Leadership
- Serve as the subject matter expert for Sitecore Content Hub DAM, CMP, and Content Operations capabilities.
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📌 SitecoreAI Content and Personalization Specialist (Pune)
🏢 Johnson Controls
📍 Pune